Sales Director - Joints & Seals - Filoform

Sales Director – Joints & Seals – Filoform

Location: Geldermalsen, Netherlands

Reports to

Managing Director – Joints & Seals

Role Overview

To lead the development of the region’s commercial organization and implement the IPE strategy for Europe. The Sales Director – Joints & Seals will develop, drive, execute the region’s commercial strategy to achieve the growth aspirations and financial targets including sales, margins, and market share across the Joints & Seals division within IPE. The Sales Director – Joints & Seals will lead a team of Sales, Commercial and Export Managers within the division and must be able to develop, articulate and communicate business objectives, to develop a culture of growth and future readiness for the business, aligning their team, and the wider business which provide solutions to our customers.

Key Accountabilities

• Implement the commercial strategy and policies to ensure they align with objectives
• Establishing annual budgets for sales & margin in conjunction with Managing Director and Head of Finance.
• Lead the development of the commercial organisational structure across the Joints & Seals division, as part of operating model enhancements and ensure they are always fit for purpose
• Manage the commercial activities and performance of the business within the regions
• Integrate and drive a solutions-based growth strategy within business
• Establish close working relationships with key customers and influencers to ensure the renewal of existing business and the generation of new revenue and growth
• Lead and support the commercial teams in the securing and delivery of major contracts and projects, whilst promoting the solutions approach
• Providing up to date and accurate sales pipeline forecasts
• Management of pricing levels and ownership of customer margins
• Analyse and adapt commercial policy to prevailing and future market conditions enabling the company to maintain its competitive position, market shares and delivery of growth
• Work with members of the Senior Management Team across the organisation to ensure strategies are implemented, supported and embedded in the business with particular focus on price management, safety, costs, profitability, quality and customer service
• Coach and performance manage all direct reports and the wider commercial function to drive strategic objectives through KPIs and annual performance related goals, particularly around budget achievement
• Contribute to new product development strategy (via voice of the customer), always promoting an appropriate solutions approach for our customers
• Ensure compliance with legislative requirements and CRH Group policies regarding competition law
• Prepare plans & actions that represent the defensive and offensive goals across the region
• Ensure that a close relationship and strategic engagement is had with key decision makers in the target customers and asset owners
• Manage all aspects of the distribution partners in the region in order to maximise growth and deliver on budgetary targets
• Ensure that there are account plans for each distribution partner
• Identify and anticipate market and customer needs and expectations whilst realising opportunities as they present themselves
• Identification of key trends, opportunities, and risks for the wider business

Associated Responsibilities

• Regular communication, prioritising, and delegating tasks to customer service team members
• Ensure the CRM system is fully utilised across commercial team
• Maintaining a good relationship with new and existing customers
• Regular coordination with the stakeholders in the business for example, Operations, Product Development Finance, HR, Procurement
• Presenting business, sales reports, forecasts on a monthly basis
• Liaising with key internal and external stakeholders across all IPE sites, as appropriate

Key Performance Indicators

• Annual turnover growth targets of Joint & Seals business
• Annual gross margin targets of Joints & Seals business
• Annual strategic goals and objectives of Joints & Seals business
• Development of a solutions approach across Joints & Seals business

Experience and Training

• Proven leadership and strategic capabilities with ability to manage different stakeholders within a large organisation
• Proven ability to lead commercial teams including customer relationship management; pricing, strong negotiation skills
• Excellent communication skills, with the flexibility and adaptability to liaise with and manage at all levels in the organization
• Pragmatic, result driven with eye for detail and ability to be both strategic and detail orientated
• Positive attitude, open minded team player able to collaborate across a global organisation

Essential Criteria

• Experience in a Senior Commercial / Sales level experience within large, global building materials and/or chemical manufacturing business
• Must have experience of technical specification driven sales in building products
• Must have demonstratable experience of driving aggressive growth strategy, with a strong track record of achieving and stretching sales targets
• Able to demonstrate experience where they have worked in an influential role, proving their agility and resilience to deliver growth within a large, fast-paced environment
• The Sales Director must be mobile and have flexibility to travel both within the Europe approximately 2-3 days per week, with some international travel required quarterly.

Essential Competencies

• Strategic mindset
• Drive for Results
• Drives vision and purpose
• Cultivates innovation and customer focus
• Attract and develop talent
• Collaboration
• Courage & ambition
• Strong commercial and negotiation skills
• Decision quality
• Situational Adaptability

How to Apply

Interested candidates should submit their applications to by Thursday 31st July 2025.

Benefits

• Highly competitive salary package
• Comprehensive secondary benefits
• Significant contribution to your pension plan
• Excellent opportunities to develop and progress within the wider CRH Group

About Filoform

At Filoform, our purpose is to create innovative solutions that make the energy & telecommunications industry safer, more efficient, and more sustainable. We are a leading manufacturer of sealing and protection products, with a reputation for quality and reliability that spans decades. Based in the United Kingdom, Netherlands and Germany, our key values include stability, responsibility, and creativity. We believe that these values are essential to our success and are reflected in everything we do.

Equal Opportunity Statement

Filoform is an equal opportunity employer, which values differences in our people. We welcome applicants from diverse backgrounds, and we provide equality through our career development opportunities regardless of race, gender, sexual orientation, religious beliefs, nationality, age, and disability.

About CRH

CRH is the leading provider of building materials solutions that build, connect and improve our world. Employing approximately 78,500 people at about 3,390 operating locations in 28 countries, CRH has market leadership positions in both North America and Europe.

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