Chief Marketing Officer (CMO)

About Shoparize

Shoparize is a performance-driven e-commerce and shopping technology platform. With a growing international presence, our mission is to connect online consumers with relevant, high-quality products across retailers, channels, and geographies. To support our ambitious growth, we are seeking a data-savvy and visionary Chief Marketing Officer (CMO) to lead our B2C/B2B marketing strategy and execution across all markets.

The role

As CMO, you will own and execute Shoparize’s end-to-end marketing function from brand and positioning to lead generation, customer lifecycle management, and marketing analytics. You will develop a compelling go-to-market (GTM) strategy, drive demand across new and existing customer segments, and build a high-performance marketing organization focused on company growth and identity.

Responsibilities

Growth & Go-to-Market Strategy

• Develop and execute a scalable go-to-market strategy to support business growth across multiple markets and verticals.
• Own the marketing-led growth strategy to attract high-value leads, convert new customers, and expand wallet share from existing clients.
• Align marketing and commercial teams to drive acquisition and activation goals with clear OKRs and funnel metrics.

Lead Generation & Demand Marketing

• Build and optimize multi-channel campaigns (paid media, content, SEO/SEM, social, email, partnerships, affiliate) focused on high-intent lead generation.
• Launch and manage account-based marketing (ABM) and lifecycle marketing programs for B2B pipelines.
• Leverage CRM and automation tools to enhance prospect nurturing, scoring, and conversion.

Brand Strategy & Positioning

• Define and evolve Shoparize’s global brand identity, positioning, messaging, and tone-of-voice across all markets.
• Ensure consistent brand experience across owned channels, partner networks, campaigns, and content.
• Act as brand steward both internally and externally — from website to PR and event presence.

Customer Retention & Loyalty

• Develop and oversee customer retention strategies, including onboarding flows, newsletters, and community engagement.
• Partner with product and customer support teams to improve user satisfaction, NPS, and lifetime value (LTV).
• Implement feedback loops to continuously improve the customer experience based on insights.

Marketing Analytics & Budget Ownership

• Define KPIs and marketing attribution models to track ROI and CAC.
• Own and allocate the global marketing budget, with accountability for performance against acquisition, activation, and growth goals.
• Lead a test-and-learn culture, leveraging data to iterate and scale successful initiatives.

Team Leadership & Collaboration

• Build and manage a world-class marketing team spanning digital, content, design, and communications.
• Foster collaboration with sales, product, operations, and external agencies or freelancers.
• Attract, coach, and retain top talent to support Shoparize’s scale-up ambitions.

Your profile

• 3-5 years of experience in managing marketing role. Previous CMO experience is preferable but not mandatory.
• Experience in setting up and executing marketing strategy for a scale-up.
• Knowledge/experience in e-commerce, Affiliate marketing, and Google Ads would be preferable.
• Proven track record of building and executing data-driven demand generation and GTM strategies.
• Strong strategic vision, hands-on execution mindset, and commercial intuition.
• Expertise in CRM, performance marketing, marketing automation, and lead scoring (e.g., HubSpot, Salesforce, Marketo).
• Excellent communication and storytelling skills — both verbal and visual.
• Experience with international expansion, multi-market branding, and cross-functional leadership.

Interview stages

• Initial interview (30 min)
• Screening with CEO (30 min)
• Interview with a team (1 hour)
• Final interview (1 hour)
• Presentation on the next 1-3 year marketing strategy for Shoparize

Why join Shoparize?

• Be part of an ambitious and international scale-up at a pivotal stage of growth.
• Lead a mission-critical function with significant autonomy and board-level impact.
• Drive marketing strategy across 10+ European markets and beyond.
• Join a driven, supportive, and entrepreneurial leadership team.

Benefits

We offer a comprehensive benefits package to support your personal and professional growth:

• Work with amazing colleagues in a collaborative and supportive environment
• Enjoy the convenience of our office located in the heart of Amsterdam
• Company-provided laptop for your work
• Full travel cost reimbursement
• Flexible working-from-home policy (3 days in the office)
• Snacks in the office
• ClassPass
• 25 days of annual leave
• Competitive salary