Under general supervision, works on internal and external communications projects, including web site & intranet creation, management of media, public relations and press releases. Assists with the implementation of a strategic communications program to help build brand image. This exciting role within the evolving Global Communications and Brand team will support a global team that enhances and provides new opportunities for our network of suppliers to gain more exposure to end-buyers through Avantor's distribution channel.
S. or Europe and collaborate across functions and work with subject matter experts to build content-based tactics that complement our marcom strategy, partnering closely with internal Creative Services to execute.
Create a global content strategy leveraging Avantor and supplier key messages that will be used to inform marketing campaign and channel strategy across the full marketing funnel from awareness to consideration, interest and conversion.
Collaborate with marketing teams and internal Creative Services and external agencies to plan, develop and repurpose engaging content for a variety of online and offline channels. Content types include organic social media, website content, emails, presentations, videos, articles, blogs, infographics, case studies, etc.
Maintain a matrix of available content to be easily accessed and updated when needed.
Work across multiple functions including integrated marketing communications, internal Creative Services, strategic marketing, portfolio and sales to ideate and build content.
Optimize content according to SEO best practices.
Collaborate with marketing analytics to monitor and analyze web traffic and user engagement metrics.
Ensure compliance with copyright and data protection laws.
Stay up-to-date with industry developments and generate new content ideas.
Contribute to the development of integrated marketing communication strategic plans aligned to key initiatives and business objectives utilizing offline and digital omnichannel marketing best practices.
Tailor content to target customer segments and value propositions for the most strategic workflows/products/services.
Develop messaging and content tailored to key personas, audience segments and channels.
Provide strategic direction to cross-functional partners including the in-house and external creative services and digital teams.
Collaborate with strategic marketing, commercial and portfolio teams to integrate inputs into high-performing campaigns.
Bachelor's degree or equivalent experience in communications, marketing, editorial, brand management or similar role.
Excellent writing, editing and proofreading skills in English.
Knowledge of Workfront and other project management systems a plus.
A team player mentality with strong interpersonal skills is key.
Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
It enables medical devices that help a little boy hear his mom's voice for the first time. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success.