Performance Marketing Manager | B2B SaaS

Disclaimer: It is not possible to provide Visa sponsorship for this particular vacancy and requires the applicant to already be living in The Netherlands.

B2B SaaS Performance Marketing Manager, make impact on the growth of 6 different Saas Companies!

• Do you want to be the first dedicated Performance Marketing Manager in a growing portfolio of businesses and own your role from day one?

• Do you want to run paid campaigns, build analytics foundations, and advise founders/CEOs, seeing the direct impact of your work across multiple companies?

• Do you want to enjoy the variety and pace of agency-style work while having the autonomy to make real strategic decisions?

• Do you want to continuously learn, refine your skills, and shape the paid-marketing playbook for a fast-scaling environment?

Yes? Read on, this could be your new job!

The company: investing in B2B SaaS companies with potential!

This organization is an investment and growth partner focused on acquiring and scaling small to medium-sized B2B software businesses. Their mission is to unlock growth by combining strategic guidance with hands-on operational support, helping portfolio companies strengthen their commercial performance, professionalize their operations, and accelerate long-term success.

The company works closely with founders, CEOs, and leadership teams and need your help to elevate brand visibility, optimize go-to-market activities, and build scalable processes. Within the company there is strong expertise in marketing, organic growth, content strategy, and commercial optimization, so the organization supports its portfolio in achieving sustainable results.

This is your opportunity to contribute to further growth of this company but mostly the companies in the portfolio. Do you have an entreperenieural mindset, like to advise on steps to take ánd not afraid to put your thoughts into action? Read on, this might be perfect for you!

The culture of your new employer is entrepreneurial, fast-paced, and impact-driven. You’ll be working in the Amsterdam office and collaborate with different teams spread around the world.

You are encouraged to experiment, take ownership, and work across multiple brands. It is an environment suited for someone who wants variety, responsibility, and the opportunity to directly influence the growth of several SaaS companies.

The role: Performance Marketing Manager | B2B SaaS

You’ll join a fast-growing investment and operating group that manages a diverse portfolio of digital-first businesses. The organisation supports each company with strategic guidance and hands‑on operational expertise. As new ventures join the portfolio, there is increasing demand for a strong, central paid‑marketing leader to drive performance across all brands.

As the new Performance Marketing Manager you’ll have full responsibility on setting up the right strategy for the paid channels and guide the different companies to achieve their goals.

Do you like a position that has the same type of variety as working at an agency, but without having to book hours or no room for your own thoughts? Then you’ll like this!

Your new employer is building a new team that will help the companies in its portfolio to build a strong marketing strategy. Your skillset and experience in performance marketing will make a big difference and the CEOs and founders are waiting to be guided! Based on data, newly attracted and analysed by your hands, you’ll advise upcoming SaaS companies which next step to take.

You’ll manage paid social, paid search campaigns and explore new paid channel opportunities. The ideal candidate will have a strong data analytics background, with plenty of experience managing budgets and reporting on in-depth paid channel insights.

The current portfolio consists of 6 companies, who differ in size and target audience. Therefore your expertise is needed to find the right approach, while closely monitoring key performance metrics such as ROAS, CAC, CPC, and CPL.

You’ll make data-driven recommendations on channel strategy and budget allocation, test and scale new paid channels including display, retargeting, and video, and build best practices, frameworks, and playbooks to share across all portfolio companies. You’ll present clear analytics and attribution insights to senior leadership, and analyze website data through UX and conversion experiments to continuously improve user experience and drive higher conversion rates.

Besides working on performance campaigns a part of the role consists of setting up scalable processes to support the onboarding of new portfolio companies.

To summarize:

This is an exciting opportunity for a performance marketing professional, with a strong analytics background, looking to join a new team at the ground floor. In this role, you’ll learn new skills, exhibit existing ones, advise founders and CEOs, and experience a varied working week where you get to promote different brands that you’re actually bought into. You’ll experience all the variety of agency work, but with the authority to make real change. Are you ready for the challenge?

What you’ll bring based on hard skills:

• 5+ years managing paid media campaigns across search and social.
• Proven success growing paid channels for B2B/SaaS companies or start-ups/scale-ups.
• Deep proficiency with paid tools such as Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads, and similar platforms.
• Ability to write and understand SQL (Python/R is a plus); because you know that data is key
• Experience with analytics tools such as Amplitude, Tableau, Power BI, or similar BI platforms.
• Strong understanding of attribution, performance metrics, and paid‑channel economics.
• Skilled with GTM, GA4, and other platform-specific analytics tools.
• Experience using website analytics and experimentation tools (e.g. Hotjar, Optimizely).
• Strong multitasking and project‑management abilities.

What you'll bring based on soft skills :

• You constantly challenge the status quo and think in terms of business impact.
• You move quickly, execute effectively, and deliver high-quality work under pressure.
• You’re always learning, exploring new solutions, and innovating.
• You communicate confidently and can influence founders and senior leaders — with clarity and without ego.
• You have a measurable, results-driven mindset.
• You thrive in fast‑moving, multi‑brand environments and enjoy variety.

What you’ll get in return:

• Salary up to €85K incl. Holiday allowance, based on 40-hour workweek
• Hybrid working environment in Amsterdam, 2 or 3 days in the office
• A high-impact position as the first Performance Marketer in a growing portfolio.
• Variety, responsibility, and the opportunity to influence high-level strategy.
• A supportive environment where experimentation, creativity, and continuous learning are encouraged.

Sounds like your new job? Apply and we'll get in contact!

Disclaimer: It is not possible to provide Visa sponsorship for this particular vacancy and requires the applicant to already be living in The Netherlands.