At bunq, we're not just building a banking app; we're reshaping how people around the world experience financial freedom. As our Senior Marketing Analyst, you'll be the strategic mind of our growth engine. You won't just report on metrics; you'll build the frameworks that reveal the true impact of our marketing spend, empowering us to make smarter, data-driven decisions. Take ownership As our Senior Marketing Analyst, you will own the narrative of our data, translating complex signals into a clear story of what's working and where to invest next.
Build and own the unified measurement framework that tracks our full-funnel media effectiveness, creating a single source of truth for growth.
Drive our Marketing Mix Modeling (MMM) initiative end-to-end, using Python to quantify the incremental impact of every marketing euro spent.
Run our A/B testing program, planning and interpreting large-scale experiments to generate continuous, actionable insights for our marketing strategy.
You are a full-funnel measurement expert with deep, hands-on experience in Marketing Mix Modeling (MMM) and data analysis using SQL and Python.
You're a master of experimental design, with a proven track record of running large-scale A/B and incrementality tests across multiple channels.
You are a strategic storyteller, skilled at translating complex analytics (like causal inference) into clear, actionable recommendations for senior stakeholders.
You have a strong working knowledge of the modern marketing data stack and how it all connects (e.g., GA4, Adjust, Redshift).
You are fluent in English, ensuring clarity and collaboration across our global team.
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