Market Segment Analyst

Job Overview

The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.

General Responsibilities

• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable.
• Gather information on competitors, and conduct analysis on their sales, prices, and methods of distribution and marketing to thoroughly learn about the competition.
• Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions.
• Analyze marketing metrics to gauge pricing and identify cause and effect relationships.
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.
• Collaborate with the marketing department to develop appropriate sales strategies.
• Analyze marketing metrics to gauge pricing and develop value propositions against next best alternatives.
• Collaborate with marketing and Account Management to develop appropriate sales strategies.
• Develop value propositions for customer specifications and create pricing strategies compared to next best alternatives.
• Collaborate with Account Management to create commercial strategy.
• Work with cross‑functional teams to develop business cases and models, including cash flows and revenue forecasts.

Experience / Qualifications

• A university degree required (e.g., Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast‑paced environment with demonstrated ability to handle multiple competing tasks and demands.
• Strong communication skills (oral, written, and presentation).
• Strong organization, planning, and time management skills to achieve results.
• Strong personal and professional ethical values and integrity.
• Holds self‑accountable to achieving goals and standards.
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel).
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers.
• Experience with B2B and automotive or heavy vehicle markets preferred.
• Understanding of long‑cycle business with experience in customer contracts preferred.
• Develop value propositions for customer specifications and create pricing strategies compared to next best alternatives.
• Collaborate with Account Management to create commercial strategy.
• Work with cross‑functional teams to develop business cases and models, including cash flows and revenue forecasts.