Reports to: Managing Director Asia & Africa with a functional line to the Global Marketing Director.
Approximately 30-50% within cluster countries and Netherlands (HQ)
We operate in over 50 countries, enhancing genetic performance with a focus on animal welfare and environmental responsibility. Job Overview As Marketing Manager Asia & Africa, you drive the complete marketing agenda across the cluster - covering all relevant elements of the marketing mix - in close collaboration with cluster management, sales and global marketing. You combine tactical planning with hands-on execution, balancing brand building, commercial support and customer engagement. As a member of the Cluster Management Team, you work closely with other team members, local marketing resources, sales teams and the global marketing organization to secure consistent positioning, effective campaigns and measurable business impact in all cluster markets.
Key Responsibilities Cluster Marketing Planning :
· Develop and own the integrated cluster marketing plan, aligning global strategy with cluster and country business objectives.
· Localize product value propositions and marketing communications themes for the cluster in cooperation with Global Marketing (Product Management and Marketing Communications).
· Plan and manage the annual marketing calendar, including campaigns, events and product launches across all cluster countries.
Translate global campaigns and value propositions into cluster-specific initiatives, messages and content – and lead cluster-specific campaigns when needed.
· Coordinate execution of multi-channel campaigns (digital, events, PR, trade shows, customer programs) in collaboration with local teams.
· Monitor campaign performance and actively optimize activities based on data and feedback.
Drive consistent application of the Topigs Norsvin brand across all touchpoints in the cluster.
· Create localized customer journeys for buyer personas to deliver a high-quality experience.
· Provide structured cluster input to inform global marketing and product management on emerging trends, customer needs and local opportunities.
· Coordinate with global marketing, cluster team members, sales and technical services to ensure alignment and efficient execution of the cluster marketing plan.
· Guide and support local marketing resources within the cluster, fostering collaboration and best-practice sharing.
· Manage the cluster marketing budget, ensuring effective prioritization and ROI-focus.
We offer a dynamic and challenging environment where you can make a significant impact on our marketing and commercial performance efforts.
Flexible home working policy
· Who You Are You are a business‑oriented marketing professional who enjoys driving strategy to execution and who is motivated by delivering measurable business results. As a strong communicator and connector, you bring people together and inspire teams to act.
Master's degree in Marketing, Business Economics, or related field.
Experience : Minimum of 7-10 years in Marketing, Agribusiness, Animal Science or related field.
Strategic thinking abilities, excellent planning and project management skills, and strong communication and presentation capabilities.
Commercial mindset with proven ability to translate strategy into action, collaborative working style, cultural sensitivity and the ability to influence without direct authority.
Language : Fluent in English (written and spoken).
Application For more information, please contact Marcel Huijsmans, Director Global Marketing via marcel.
Match jouw profiel
Solliciteren