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(D2C) Marketing Manager | German C2


In this role, you will work closely with a central creative and performance team in the Netherlands that develops all campaign assets, including ads and copy. Your responsibility is to ensure these ideas translate effectively to the German market — aligning with local culture, customer expectations, and commercial performance. Some of your tasks include:
  • Act as the main point of contact for all marketing activities related to Germany
  • Adapt and localise centrally developed marketing strategies so they resonate with German customers
  • Review, guide, and optimise marketing assets across channels (website, paid media, email, social), without creating the materials yourself
  • Ensure messaging, tone of voice, and offers are culturally and commercially relevant for Germany
  • Provide local market input during campaign planning and creative discussions with international teams
  • Coordinate with internal specialists (creative, performance, influencer marketing) to support successful market execution
  • Build and manage strategic partnerships in the German market, such as influencers, affiliates, and commercial partners
  • Identify local trends and growth opportunities and translate them into concrete actions
  • Represent the German market in both internal decision-making and external conversations
  • Requirements
    • Languages: You have strong experience with the German market and culture and speak German at a C2 proficiency. You are fluent in English (C1) for effective communication with international colleagues. Knowledge of Dutch is a strong plus.
    • Experience: We are open to candidates with a few years of relevant experience in creative marketing within an e-commerce environment who bring the right mindset and drive, as well as more senior professionals looking to move away from a corporate setting and eager to take ownership and build things hands-on. A strong affinity with the German market and culture is essential.
    • Advertising: Knowledge and experience with paid advertising (such as Instagram and TikTok) is a strict requirement for this role.
    • Tools: Experience with platforms such as Shopify and Klaviyo — or comparable e-commerce and marketing tools — is a strong advantage.
    • Personality: We are looking for someone who works at pace, communicates clearly and confidently, is results-driven, and collaborates effectively with others.
    • Location: We preferably seek candidates who live within commuting distance of 's-Hertogenbosch, as the role is based primarily in the office (40 hours per week). For exceptional candidates for whom a daily commute is not feasible because they live far away, a hybrid working arrangement can be discussed (3 days office, 2 days home per week).
    • Availability: A full-time commitment of 40 hours per week is preferred; however, candidates available for a minimum of 32 hours per week are also welcome to apply.
    • Travel: Occasional travel to Germany is required to visit customers or partners for presentations, typically around once per month.
    Benefits
    • Contract: One-year fixed-term contract with the intention to transition to a permanent contract
    • Pension: Participation in a pension scheme
    • Travel allowance: €0.23 per km for car travel; public transportation costs fully reimbursed
    • Bonus: A performance-based bonus scheme is currently being developed for this role
    • Holidays: 25 days of paid leave based on full-time employment

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