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Head of Sales & Training Benelux


Join us at GN Hearing as our Head of Sales & Training Benelux to accelerate commercial outcomes and build capability across the Benelux region. You will ensure revenue growth, develop people, and enhance customer and partner experience through impactful sales execution and training programs. In the role of Head of Sales & Training Benelux in the GN Hearing Region North Sales organization, you will contribute to our purpose of Bringing People Closer. You will manage the Benelux commercial plan and enable our teams and partners with the skills and knowledge to deliver quality outcomes.

We are looking for you who is ready to balance time between our Velp office and being in the field. In this role, you can be based anywhere in the Netherlands or Belgium—while ensuring a regular presence in our Velp office and frequent time with customers and partners across the region. You will work across teams and locations to align priorities and ensure quality outcomes.

The Team you will be part: You will be part of the GN Hearing Region North Sales team, locally anchored in Velp and collaborating closely across Benelux and our wider Northern Europe community. You will report to the Sales Director – Region North, Kezia Hills (UK-based; feel free to connect on LinkedIn for questions). We are a collaborative, customer-focused team with a culture of accountability, inclusion, and continuous learning. We set clear goals, share knowledge openly, and celebrate quality outcomes for our customers and partners. Your contribution is appreciated, and you will:

  • Manage and develop the Benelux sales and training team to deliver revenue, market share, and profitability
  • Build strategic relationships with key customers, audiology practices, distributors, and partners; agree and execute joint business plans
  • Ensure accurate forecasting, pipeline health, and clear performance reporting to inform decisions
  • Design and deliver engaging training and enablement for partners and internal teams
  • Align launches and campaigns with Marketing, Product, Operations, and Customer Support for the Benelux market
  • Improve processes and budgets while maintaining compliance with GN policies and local regulations
  • Balance office and field time across Benelux and share market insights in regional forums

To perform well in the role, we imagine that you:

  • Balance office and field priorities and work well across countries, teams, and a matrixed organization
  • Bring substantial sales leadership and people management experience building inclusive, high-performing teams
  • May have key account management experience in audiology/clinical, retail, B2B, or distribution in Benelux
  • Bring a relevant higher education (e.g., HBO/WO or Bachelor’s/Master’s) in Business, Commercial Economics, Marketing, International Business, or similar—or equivalent experience; Audiology/Healthcare Management and relevant certifications are an add-on
  • Communicate with clarity, build trust, and align stakeholders; you are proficient in English and bring working proficiency in Dutch; French is an add-on

At GN we pride ourselves on encouraging flexible work whenever possible. We trust our people to fulfill their responsibilities, to know when in-person collaboration is better than hybrid, and to be present when it's needed most.

All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process. Should you have any special requirements for the interview, please let the Hiring Manager know upon accepting the invitation to the interview.

We hope you will join us on this journey and look forward to receiving your application. GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts. GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with the broadest portfolio of products and services in our history – fostering a sense of community, openness, and understanding. By listening to customers and combining our unique expertise in the human ear, audio, video, and speech, wireless technologies, software, and miniaturization, we transform what it takes to bring people closer to what is important to them. The GN-owned brands that are responsible for bringing these technologies to life:
Medical grade hearing technology: ReSound, Beltone, Interton, Jabra
Professional collaboration: Jabra, BlueParrott, FalCom
Gaming, calls and media: SteelSeries, Jabra

Founded in 1869, the GN Group employs 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). GN’s solutions are sold in around 100 countries across the world. If you would like to learn more about us, visit our homepage gn.com or click on our different brands. You can also connect with us on LinkedIn, Facebook and Twitter.

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