senior director marketing global talent engagement & C…

Senior Director – Marketing, Global Talent Engagement & CRM

Summary: Architect, scale, and govern Randstad's global automated talent lifecycle strategy to bridge complex marketing technology infrastructure with local market execution, driving high‑risk talent acquisition worldwide.

Location

Hybrid/remote within central European time zones (CET). Candidates must be eligible to work from the Netherlands or a CET country.

Role Overview

This is a senior strategy, digital transformation, and team‑building role focused on designing global blueprints, managing enterprise partnerships (Salesforce, Accenture), and leading a cross‑functional ecosystem. It is not a content creation or day‑to‑day campaign execution role; execution is handled by an advanced centralized delivery hub (GCC) and local operational squads.

Responsibilities

• Architect and scale the global blueprint for automated talent engagement across the entire lifecycle—from attraction to continuous nurture and redeployment.
• Lead the talent engagement core by establishing and championing a center of excellence (CoE) consisting of global marketing leaders to drive CRM innovation, AI‑driven workflows, and hyper‑personalized engagement.
• Own global partner strategies with tier‑1 enterprise platforms and systems integrators, including Salesforce and Accenture.
• Bridge marketing & IT delivery by partnering with global IT and product departments to translate strategic engagement visions into robust technical requirements.
• Manage operational excellence of a high‑performing hub within the GCC (Hyderabad and Budapest), leading a team of marketing automation specialists.
• Drive database monetization and utilization globally, establishing automated engagement and retention targets across the top 10 operating companies.

Qualifications

• CRM leadership: proven experience creating global strategies for talent engagement and marketing automation within complex enterprise infrastructures.
• Matrix stakeholder management: exceptional ability to act as an internal consultant for executive stakeholders across global marketing, product, business directors, and global finance.
• Data & analytics mastery: analytical mindset capable of engineering CRM performance frameworks and collaborating with IT to deploy advanced analytics dashboards.
• Global collaboration: experience leading cross‑functional setups across diverse, offshore teams (e.g., India, Hungary).

What’s In It For You

Our comprehensive employment package includes:

• Competitive salary plus a flexible benefit budget, attractive bonus scheme, and share purchase plan.
• Flexible/hybrid working arrangements, option for sabbatical leave or additional holidays, and attractive mobility arrangements.
• Generous home‑office setup budget and net internet allowance.
• Paid volunteering leave to give back to local communities.

Application

To discuss this role, contact our recruitment business partner at jennifer.roberts@randstadsourceright.co.uk.