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Sales Director Europe


Job Summary: The Sales Director Europe is accountable for commercial performance across the region, leading the European sales organization and driving sustainable, profitable growth. The role sets the sales strategy, develops key customer and channel partner relationships, and ensures strong execution across Kalsec's Taste & Sensory Solutions, Food Protection, and Natural Colors businesses.

As a member of the Leadership team, the Sales Director builds organizational capability, strengthens commercial discipline, and works cross-functionally to translate market opportunities into business results. Success in this role requires a balance of strategic thinking and hands-on execution, with the ability to lead change, simplify complexity, and maintain focus on the priorities that drive growth.

Job Description: 1. Commercial Strategy & Growth

Define and lead the European commercial strategy to deliver sustainable, profitable growth

Translate global and business unit strategies into clear regional priorities, including focus on key segments, applications, customers, and channels

Drive growth through a balanced approach of customer retention, share of wallet expansion, new customer acquisition, and market development

Strengthen portfolio performance by improving product mix and value capture, prioritizing high-impact opportunities

Design and implement pricing and commercial strategies that support competitiveness and margin expansion

Continuously assess market trends, customer needs, and competitive dynamics to refine strategy and execution

2. Sales Leadership & Transformation

Lead, coach, and develop the European sales organization and channel partner network to drive performance, accountability, and capability building

Establish a high-performance culture focused on customer impact, pipeline generation, value selling, and execution discipline

Drive transformation in sales behaviors, shifting from transactional selling to solution and value-based selling

Evaluate organizational structure, capabilities, and talent to ensure alignment with growth ambitions

Set clear objectives, performance expectations, and follow-up routines, including sales incentives, coaching, and development plans

Travel regularly with teams and partners to drive in-market execution and leadership presence

3. Customer & Channel Development

Ensure effective regional coverage through an optimized mix of direct sales and channel partners

Build and maintain strong relationships with key customers and strategic partners, acting as a senior commercial leader and ambassador for Kalsec

Support teams in winning new business through customer engagement, solution development, and application-based selling

Increase focus on priority accounts and decision-makers, improving quality and impact of customer interactions

4. Cross-Functional Leadership

Partner with Business Units, Marketing, R&D, Regulatory, Supply Chain, Finance, and Customer Experience to deliver integrated customer solutions

Align regional initiatives with global strategic account plans and business priorities

Contribute to trade shows, customer workshops, and internal business reviews to support pipeline generation and strategic alignment

5. Commercial Excellence & Execution

Lead a strong commercial operating rhythm, including regular reviews of:

Pipeline and opportunity progression

Sales performance and forecasts

Conversion rates and hotspots

Ensure disciplined use of Salesforce.com and commercial tools to improve visibility, decision-making, and accountability

Collaborate with Finance on planning, budgeting, and forecasting, ensuring alignment with financial targets

Optimize resource allocation and account coverage to maximize commercial effectiveness and return on investment

6. Values, Quality & Compliance

Operate in alignment with Kalsec values, quality standards, and food safety requirements

Ensure completion of all required training related to GMP, HACCP, food safety, and compliance policies

Success Measures

Delivery of revenue and profit targets across Europe

Growth in priority customers, applications, and product categories

Improvement in portfolio mix and value capture

Strength and quality of sales pipeline and conversion rates

Sales team performance, engagement, and capability development

Effectiveness of channel partner strategy and execution

Quality of cross-functional collaboration and customer outcomes

Discipline and adoption of Salesforce and commercial processes

The position can be based in the Netherlands (preferred), the United Kingdom, France, Germany, Italy, or Spain. Given the importance of close collaboration with Kalsec's R&D Spice Lab in Wageningen and the manufacturing facility in Mildenhall, candidates located in the Netherlands or the UK are strongly preferred.

This role is ideally suited to an experienced commercial leader who can inspire high-performing teams, build strong customer partnerships, and deliver long-term growth across diverse European markets.

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