Head of Marketing - Spinnin' Records

Warner Music Group (WMG) brings together artists, songwriters, entrepreneurs, and technology that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as 10K Projects, 300 Entertainment, Asylum, Atlantic, Big Beat, EastWest, Elektra, Erato, First Night, Fueled By Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over one million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX.

At Warner Music Group, We’re a Global Collective Of Music Makers And Music Lovers, Tech Innovators And Inspired Entrepreneurs, Game-changing Creatives And Passionate Team Members. Here, We Turn Dreams Into Stardom And Audiences Into Fans. We Are Guided By Three Core Values That Underpin Everything We Do Across All Our Diverse Businesses

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

About Spinnin’ Records

Spinnin' Records is one of the world's leading dance music label, with artists such as Alok, KSHMR, Mike Williams, Lucas & Steve, Gabry ponte, Lum!x and many more on its roster. We specialize in electronic music and manage the largest online dance community in the world with more than 12 million followers on social media. In addition, we have our own Youtube channel with Spinnin' tv, counting more than 29 million subscribers and over 18 billion views. We are a fast-growing, international company and offer you a unique opportunity to be a part of our journey and join our team in the Netherlands.

About The Job

The Head of Marketing at Spinnin' Records is the senior strategic leader who holds accountability for developing, executing, and overseeing all marketing campaigns and strategies for the record label and its artists. This pivotal role requires the individual to serve as a hands-on leader, responsible for leading, mentoring, and inspiring a multidisciplinary marketing team, driving both commercial success and audience growth.The Head of Marketing acts as the primary strategic liaison with local and international colleagues, effectively translating the vision into high-impact local and international execution. A core focus is driving results by proactively identifying and maximizing commercial opportunities for the label. The Head of Marketing ensures all decisions are data-driven, managing the entire marketing budget, maximizing visibility across all channels, and providing clear, strategic reporting to the General Manager on budget and OKR’s.

What You'll Do

• Conceive and develop the entire marketing strategy: defining high-level priorities and ensuring innovation and data analysis are central to all plans and execution.
• Lead, motivate, inspire, and mentor the multidisciplinary marketing team, plan (bi-weekly) one-on-ones with each individual team member, oversee their training and development, identify high achievers within the department and conduct performance reviews.
• Oversee and manage the entire marketing budget, ensuring optimal resource allocation, and strategically direct investment across all campaign elements to maximize ROI and conversion.
• Analyze market trends, consumption data, and campaign performance metrics to provide executive-level reporting and quickly adjust strategies for maximum impact and output correction.
• Proactively identify and maximize commercial opportunities for the roster. Collaborate closely with all internal teams to synchronize release efforts, and act as the key liaison to secure support and commitment from artists and external partners.
• Define the optimal structure for the Marketing Department, implementing and optimizing workflows to maximize team efficiency and resource management. This includes campaign guidelines and reporting mechanisms to ensure consistent, scalable execution and transparent performance tracking across all campaigns.

Requirements

• Minimum 5+ years of senior-level experience in music marketing.
• Exceptional strategic and strong marketing and commercial mindset, understanding the music industry's revenue streams and business models, and demonstrating a proven ability to drive revenue and manage large budgets effectively.
• Deep understanding of the international Dance music industry, media channels, consumer behavior, and cultural trends, with the ability to translate strategies into effective international campaigns.
• Deep knowledge of digital marketing, streaming platforms, and social media trends, complemented by exceptional analytical skills to inform decision-making and ROI analysis.
• Outstanding leadership and relationship management skills, coupled with the ability to lead, negotiate, and close contracts with key external partners.
• Proven people managing skills and ability of managing a team of creative people.
• Keen emotional intelligence and strong communication skills.
• A teamplayer.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are

Warner Music Group: Independent Minds. Major Sound

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.