Sales Representative — Simovision Portfolio (Netherlan…

Company: Simovision (a Hilco Vision company) Location: Netherlands (field-based, territory role) Reports to: Sales Manager Benelux Employment type: Full-time

Simovision has supported ophthalmologists across Belgium and the Netherlands since 2002, distributing high-quality ophthalmic products for cataract, refractive, and retina surgery, diagnostics, and dry eye treatment. Since becoming part of Hilco Vision in 2021, Simovision combines local expertise with the reach of a global vision care company, serving both private clinics and hospitals with innovative products, flexible service, and in-house expertise.

We're looking for a driven Sales Representative to manage and grow the Simovision portfolio within your assigned territory in the Netherlands. You'll build strong relationships with ophthalmologists, optometrists, surgical teams, and procurement contacts in hospitals and private clinics, positioning Simovision's product range as the trusted partner for cataract, refractive, retina, and comprehensive eye care.

• Manage and grow sales of the Simovision product portfolio (surgical instruments, consumables, diagnostic equipment, IOLs) across an assigned Dutch territory. Build and maintain long-term relationships with ophthalmologists, surgeons, optometrists, clinic staff, and hospital purchasing departments.
• Identify new business opportunities within existing accounts and prospect new private clinics and hospitals.
• Deliver product demonstrations and training to clinical staff, including in the operating room where relevant.
• Develop and execute a territory sales plan aligned with company targets, tracking pipeline and results via CRM.
• Represent Simovision at relevant trade shows, congresses, and clinical events in the Netherlands.
• Coordinate closely with the Benelux sales team, customer service, and marketing to ensure smooth order fulfillment, pricing, and campaign execution.
• Stay current on ophthalmic clinical trends, competitor activity, and market developments to inform sales strategy.
• Provide regular reporting on sales performance, market feedback, and customer needs to management.

• Proven experience in medical device or pharmaceutical sales, ideally within ophthalmology, surgical, or hospital equipment.
• A strong existing network within Dutch ophthalmology clinics and/or hospitals is a plus.
• Excellent relationship-building, negotiation, and presentation skills. Comfortable in a clinical/surgical environment; willingness to attend procedures/demonstrations as needed.
• Self-motivated and organized, able to independently manage a territory and travel schedule.
• Fluent in Dutch and professional working proficiency in English.
• Valid driver's license and willingness to travel regularly within the Netherlands.
• Bachelor's degree in a relevant field (life sciences, business, or similar) preferred but not required with equivalent experience.

• Competitive base salary with performance-based incentives
• Total of 25 vacation days per calendar year (full-time basis) Holiday pay of 8% of annual salary
• Company car, laptop, and mobile phone.
• Accident insurance for business related daily travel (Wegas XL-insurance)
• Group Pension Insurance according to DC-plan (Nationale Nederlanden)
• The opportunity to represent an established, respected brand backed by a global vision care organization.
• A supportive, entrepreneurial team culture with room to shape your own territory. xbpjoel Ongoing product and clinical training.