Social Media Operations Specialist

In this role you coordinate social media and content initiatives across Europe to support BYD Europe’s growth. You act as the operational hub among internal teams, local markets, agencies, and suppliers to ensure projects run on time and within budget. You will manage timelines, approvals, and risk, while optimizing workflows and resource planning. You work closely with cross-functional partners to execute campaigns, launches, and events that align with brand guidelines and strategic objectives. This role offers the opportunity to shape European social content operations and drive efficient, scalable delivery amid a fast-paced, multi-market environment.

• Coordinate social media and content projects across Europe
• Manage timelines, deliverables, approvals and stakeholder communications
• Establish project tracking, documentation and workflows
• Coordinate cross-functional teams for campaigns, productions, events, and social activities
• Identify risks and drive solutions to keep projects on track
• Support resource planning and prioritisation across markets
• Manage relationships with agencies, production partners and suppliers
• Coordinate briefing, feedback, approvals, and delivery processes
• Plan and execute content productions, product launches, events and brand activations
• Ensure timely, budget-compliant, high-quality deliverables by agencies and suppliers
• Facilitate stakeholder communication throughout project lifecycles
• Track budgets, procurement processes, contracts and invoices
• Ensure compliance with internal processes and financial procedures
• Support implementation of BYD Europe’s social media strategy across markets
• Review content for brand alignment and platform best practices
• Provide feedback to agencies and partners to maintain quality
• Stay updated on social media trends and formats
• Coordinate content planning and calendar across markets and campaigns
• Collaborate with local markets to align campaign timelines and content priorities
• Prepare regular progress and performance updates for stakeholders
• Identify process improvements to increase efficiency

• 3–5 years of experience in project management, social media, content marketing or related field
• Proven ability to coordinate complex projects with multiple stakeholders, agencies and deadlines
• Experience managing budgets, contracts, procurement or supplier relationships
• International/multi-market experience is highly desirable
• Experience supporting content productions (photoshoots, video productions, brand activations) is a strong advantage
• Automotive industry experience is a big advantage
• Strong project management and organisational capabilities
• Attention to detail and ability to manage multiple priorities
• Solid understanding of social media, content creation processes and digital marketing fundamentals
• Experience working with agencies, creative teams and production partners
• Confidence in managing budgets, contracts, approvals and operational processes
• Ability to build structure, improve workflows and drive projects in fast-paced environments
• Proficiency with project management and collaboration tools
• Fluent English; excellent written and verbal communication; strong stakeholder management
• Comfortable working in a multicultural and international environment

• strong organizational skills
• excellent communication and stakeholder management
• detail-oriented
• project management and collaboration tools
• understanding of social media platforms and content creation processes
• digital marketing fundamentals