Brand Manager - LEAD NL ( M/F/H )

In this role you will translate the overall brand strategy into locally relevant campaigns for the Netherlands, driving awareness, consideration and positive associations. You will work with an international brand team and Dutch market stakeholders to plan, execute, and measure campaigns and activations. You will combine strategic thinking with hands-on delivery, managing agency relationships and budgets to achieve business objectives. This is a cross-functional role that shapes the brand's local impact while aligning with global direction.

• Develop and implement brand campaigns and activations for the Dutch market
• Translate the overarching brand strategy into locally relevant plans and activities
• Use customer insights, brand tracking, competitor research and market trends to optimise campaigns and brand performance
• Identify brand challenges with internal stakeholders and translate these into clear and actionable plans
• Lead creative development and production and manage relationships with creative, media and research agencies
• Manage campaign budgets, KPIs, timelines and performance
• Present recommendations to senior management and advise stakeholders on brand activation strategy
• Work closely with Marketing, Communications, Commercial, Legal and other internal functions
• Contribute to knowledge sharing and the further development of the brand strategy

• 5–10 years of experience in branding, marketing and campaign management
• Proven experience developing and implementing brand campaigns and activations
• Experience working with creative, media and research agencies
• Strong stakeholder management skills and the ability to operate at both strategic and operational levels
• Experience managing budgets, KPIs and campaign performance
• Ability to connect brand strategy and activation to business challenges and commercial objectives
• Experience in a complex international corporate environment is highly desirable
• Excellent command of Dutch and English
• Willingness to travel and work from the relevant market and headquarters when required

• Collaborative
• Innovative and adaptable
• Strong communicator and influencer
• Brand campaigns and activations
• Campaign management
• Stakeholder management