Media Activation Manager

In this role you drive data-led media strategies and impactful activations for Beiersdorf’s Benelux markets. You’ll collaborate with cross-border teams to optimize ROI across paid and owned media, coordinating with agencies and internal stakeholders. You’ll lead Marketing Mix Modelling efforts and integrate learnings into media plans, shaping full-funnel campaigns. The position offers cross-border exposure, involvement in brand and compliance guidelines, and a chance to influence consumer experiences at scale.

• Analyze market, competition and local landscape to derive actionable learnings
• Manage projects and brief agencies via the integrated media platform; be the day-to-day contact for media agency
• Execute Marketing Mix Modelling for the Netherlands with agencies and integrate learnings into media plans to improve ROI
• Keep internal stakeholders and key customers informed about strategy and developments
• Collaborate with e-commerce on full-funnel strategy; lead coordination with media agency on upper-funnel touchpoints
• Implement action plans with Brand Managers to execute strategy with excellence
• Ensure international golden rules and dashboards/reports are completed accurately
• Serve as main point of contact for digital marketing & media agencies; coordinate budgets and scope with regional/global teams
• Coordinate campaigns with local agencies for media/digital and manage contracts and performance evaluations
• Ensure brand alignment with corporate identity and values in all communications

• Bachelor’s or Master’s degree in marketing/digital/business (preferred)
• 5+ years in media agencies or FMCG in a similar role
• Proven track record in digital across paid and owned channels
• Business proficiency in English and fluency in Dutch
• Digital savvy and knowledge of current digital trends (local and international)
• Experience in full-funnel campaigns and integrating Marketing Mix Modelling learnings
• Creative mindset with ability to challenge or develop marketing concepts
• Assertiveness, listening skills, and ability to build consensus
• Ownership and proactivity in leading projects
• Ability to simplify complex environments and take quick action
• Initiative and curiosity to identify and pursue opportunities; flexible to adjust plans

• Creative mindset
• Assertiveness
• Ownership
• Marketing Mix Modelling
• Digital media planning (paid & owned)
• Full-funnel campaign management