Brand Manager Cardiorenal Benelux

As Brand Manager for the Cardiorenal portfolio, you will lead strategic planning and execution across Belgium and the Netherlands, partnering with cross-functional teams to drive launches, lifecycle management, and market development. You will shape patient-centric campaigns, multichannel marketing, and partnerships with hospitals and KOLs to grow brand value and market share. The role offers visibility across Benelux with a focus on compliant, high-impact marketing and access strategies. This is a chance to influence patient outcomes through innovative therapies at scale.

• Develop local short- and mid-term strategy in collaboration with the business team and present to leadership; own sales, profit, and market share targets.
• Inspire internal stakeholders, ensure timely execution of the marketing plan across departments.
• Analyse market changes, tenders, and insights to adapt strategy and tactics.
• Lead patient-centric, multichannel campaigns and material development; drive digital channel strategy.
• Cultivate partnerships with key opinion leaders, nurses, patient organizations, and KAMs; support hospital market and RFQ/tender processes.
• Manage pre-marketing and launch activities for new products; ensure stakeholder alignment and compliance.
• Monitor marketing effectiveness and budget ROI to optimize performance and culture of excellence.
• Collaborate with Medical, KAMs, Market Access, and other functions to ensure compliant plan execution and portfolio growth.
• Oversee rolling forecast, revenue tracking, and promotional expense analysis; support pricing and reimbursement positioning.
• Ensure adherence to EU GDP/GMP guidelines and local SOPs.

• Graduate degree or equivalent; postgraduate business qualification preferred
• At least 5 years of relevant commercial healthcare experience
• Experience in Hospital business and/or orphan drugs/rare diseases is advantageous
• Digital marketing knowledge and experience
• Fluent Dutch, French and English (spoken and written)

• Cross-functional collaboration
• Stakeholder management
• Strategic thinking
• Digital multichannel marketing
• Campaign design and execution
• Market access and reimbursement support