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Head of Brand (Jack Link's)


Overview

As Head of Brand Jack Link's EMEA, you will lead the strategic development and profitable growth of our premium brands across Europe, driving penetration and building a strong innovation pipeline. You will partner with R&D, Operations, and Commercial teams to deliver robust brand plans and market initiatives, while mentoring an international team to uphold premium quality across all touchpoints. This role sits at the heart of our growth ambitions in the EMEA region, combining brand excellence with cross-functional execution.

Arbeidsvoorwaarden / Benefits
  • competitive salary
  • bonus based on performance
  • 27 days annual holidays
  • Lunch on Mondays
  • Hybrid working model (3 days in Amsterdam, 2 days remote)
  • Pension plan
Verantwoordelijkheden
  • Lead brand strategy and growth across EU markets
  • Deliver Brand Plans and Annual Marketing Plans with market-specific initiatives
  • Drive sustainable consumer penetration and profitable growth in key markets
  • Align brand strategy with commercial priorities
  • Set premium execution standards across packaging, communication, activation, shopper marketing, digital content, and retail execution
  • Partner with R&D, Operations, and Commercial teams to bring innovations to market
  • Collaborate with Country Business Teams for successful local execution
  • Lead, coach, and develop an international marketing team to high performance
Belangrijkste vereisten
  • EU citizenship and/or valid work permit
  • Minimum 15 years of FMCG marketing experience across multiple EU markets
  • Minimum 5 years in a senior marketing leadership role
  • Proven success leading premium consumer brands
  • Track record delivering growth through brand building and innovation
  • Experience with both established and challenger brands
  • Expertise in premium positioning, portfolio management, and innovation
  • Experience increasing brand penetration and strengthening brand equity
  • Strong cross-functional leadership across commercial and operations functions
  • Fluency in English; French and/or Dutch is advantageous
  • Cross-functional leadership
  • Strategic thinking
  • Commercial mindset
  • Brand strategy and planning
  • Portfolio management
  • Innovation pipeline development

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