Commercial Marketing Manager, EMEA

In this role you drive Benelux commercial marketing by translating global strategy into local programs across retail, online, and partner channels. You’ll partner with sales, brand, creative, and product marketing to build lasting consumer loyalty and ensure Sonos visibility. The role blends hands-on execution with growing strategic influence, in a fast-paced, cross-functional environment. You’ll collaborate with key retail accounts, manage budgets, and act as a bridge between sales and market partners to shape regional initiatives.

• Maintain weekly contact with key retail accounts to shape joint business marketing plans and maximize in-store and online visibility
• Execute global commercial playbooks for BENELUX across product launches and seasonal promotions with retail readiness and quality Merchandising
• Own and manage the regional budget for the markets, optimizing spend for impact
• Deploy global sales tools, narratives, and launch materials locally to keep sales teams aligned for key moments
• Coordinate sales events and partner activations with the revenue team
• Act as the connector between sales, retail, distribution, and channel partners to keep programs cohesive and relevant
• Analyze market trends, competitive activity, consumer behavior, and channel performance to propose opportunities and risks with senior stakeholder input
• Surface local insights and partner feedback to shape how Sonos operates in-region
• Support regional PR activations (earned) by coordinating timing and execution with the broader team
• Build strong relationships with retail partners, sales, and cross-functional teams to drive aligned commercial recommendations
• Develop deep Benelux market and channel expertise to be the go-to resource for peers and partners

• 8+ years of progressive marketing experience with hands-on trade or channel marketing
• Strong project management skills in a fast-paced environment
• Proven track record of executing commercial marketing programmes with measurable results
• Experience across multiple European markets with understanding of local consumer dynamics and retail landscapes
• Ability to connect data, processes, and partner input into cohesive programmes
• Bachelor's degree or equivalent practical experience in Marketing, Business, or related field
• Strong communication and collaboration skills with a track record of cross-team alignment

• strong communication
• collaboration
• problem-solving under pressure
• data-driven marketing
• market analysis
• budget management