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Head of Product Optimizer Marketing


Overview

As a commercially minded Marketing Leader, you shape the future of our vegetable business by turning insights into stronger grower value propositions, portfolio choices, and innovation priorities. You will lead a cross-functional marketing team to connect growers with retailers, translating market needs into compelling go-to-market plans. This role blends strategy, pricing, and stakeholder influence to drive growth and premium-quality produce. You will work across crops and regions and help define long-term innovation directions.

Arbeidsvoorwaarden / Benefits
  • Annual bonus and profit-sharing
  • Flexible working options
  • Learning Edge online learning platform
  • Employee Assistance Program (EAP)
  • 25 vacation days + vitality day; additional day every 5 years after age 35
  • Attractive pension plan
Verantwoordelijkheden
  • Lead the marketing and portfolio strategy for the Product Optimizer segment across vegetable crops and regions
  • Translate grower, retailer, shopper and value-chain needs into propositions, positioning, pricing logic and go-to-market plans
  • Influence longer-term product, crop and innovation choices using downstream and industry insight
  • Lead, coach and develop a team of 4–6 marketing professionals, and manage budget and investment priorities
  • Collaborate with technical, crop, commercial, portfolio, R&D and regional teams to turn market needs into actionable innovation briefs
  • Contribute to five-year business planning and ensure aligned execution of marketing processes across markets
Belangrijkste vereisten
  • Significant experience in marketing, category management, portfolio management or commercial leadership within vegetables, fresh produce, seeds or related value chain
  • Strong understanding of the vegetable industry from growers to trade, retail and consumers
  • Experience translating customer or shopper needs into product specifications or portfolio decisions
  • Commercial experience with assortment or portfolio management, pricing, promotion, quality, availability, supplier management and/or waste reduction
  • Experience leading teams and cross-functional projects in international and complex environments
  • Credibility, strategic judgement and communication skills to influence technical experts, growers, commercial teams and senior stakeholders
  • Influencing without authority
  • Strategic thinking and judgement
  • Cross-functional collaboration
  • Portfolio management
  • Go-to-market planning
  • Pricing logic development

Solliciteren