Overview
As a commercially minded Marketing Leader, you shape the future of our vegetable business by turning insights into stronger grower value propositions, portfolio choices, and innovation priorities. You will lead a cross-functional marketing team to connect growers with retailers, translating market needs into compelling go-to-market plans. This role blends strategy, pricing, and stakeholder influence to drive growth and premium-quality produce. You will work across crops and regions and help define long-term innovation directions.
Arbeidsvoorwaarden / Benefits- Annual bonus and profit-sharing
- Flexible working options
- Learning Edge online learning platform
- Employee Assistance Program (EAP)
- 25 vacation days + vitality day; additional day every 5 years after age 35
- Attractive pension plan
Verantwoordelijkheden- Lead the marketing and portfolio strategy for the Product Optimizer segment across vegetable crops and regions
- Translate grower, retailer, shopper and value-chain needs into propositions, positioning, pricing logic and go-to-market plans
- Influence longer-term product, crop and innovation choices using downstream and industry insight
- Lead, coach and develop a team of 4–6 marketing professionals, and manage budget and investment priorities
- Collaborate with technical, crop, commercial, portfolio, R&D and regional teams to turn market needs into actionable innovation briefs
- Contribute to five-year business planning and ensure aligned execution of marketing processes across markets
Belangrijkste vereisten- Significant experience in marketing, category management, portfolio management or commercial leadership within vegetables, fresh produce, seeds or related value chain
- Strong understanding of the vegetable industry from growers to trade, retail and consumers
- Experience translating customer or shopper needs into product specifications or portfolio decisions
- Commercial experience with assortment or portfolio management, pricing, promotion, quality, availability, supplier management and/or waste reduction
- Experience leading teams and cross-functional projects in international and complex environments
- Credibility, strategic judgement and communication skills to influence technical experts, growers, commercial teams and senior stakeholders
- Influencing without authority
- Strategic thinking and judgement
- Cross-functional collaboration
- Portfolio management
- Go-to-market planning
- Pricing logic development
Solliciteren