Senior Brand Marketing Manager, Mako EMEA

In this role, you will shape the Mako brand strategy across Europe, driving adoption and portfolio growth. You will partner with Global Marketing, Product Management and regional teams to keep Mako at the core of the Joint Replacement growth plan. You’ll lead pan-EMEA campaigns, create scalable assets, and mentor the Brand Marketing team. Your work accelerates robotic surgery adoption in a complex, international environment, making a tangible impact on patient outcomes and market leadership.

• comprehensive benefits package
• incentive compensation
• salary transparency

• Define and execute the long-term EMEA Mako brand strategy
• Integrate Mako into annual marketing plans for Knee and Hip portfolios
• Lead pan-EMEA marketing campaigns and customer engagement initiatives
• Partner with US upstream and downstream marketing to align global and regional priorities
• Build strong relationships with local marketing teams, commercial leaders and key opinion leaders
• Develop scalable marketing assets and programmes localisable across Europe
• Support product lifecycle management, launches and portfolio growth initiatives
• Analyze market performance and identify growth opportunities
• Mentor and develop Brand Marketing team members
• Influence senior stakeholders across a complex matrix organisation

• Bachelor's degree; MBA preferred
• 10+ years of professional experience
• Significant experience within medical devices
• Strong background in Capital Equipment and/or Robotics marketing or commercial roles
• Previous people leadership experience
• Excellent stakeholder management and influencing skills
• Strong commercial acumen and strategic thinking
• Experience in complex international matrix organisations
• Fluent English communication skills

• Stakeholder management
• Influencing skills
• Strategic thinking
• Marketing strategy and planning
• Campaign management
• Product lifecycle management