Industry Marketing Manager Consumer Packaging

In this role you will lead the regional, future-focused marketing strategy for the Consumer Packaging segment (Flexible and Rigid). You will articulate LYB’s value proposition across the value chain by collaborating with business units to align on portfolio and growth opportunities. You will build and maintain a strong network across the value chain, identify unmet customer needs, and drive in-market initiatives with internal and external partners. The position offers visibility across functions and regions, with a focus on growth, profitability, and innovative launches in packaging.

• Global remote work policy (up to two days from home)
• competitive salary
• opportunity for professional growth
• international network
• cross-field collaboration
• DEI commitment

• Develop and maintain detailed sub-market analyses including drivers, stakeholders, competitive dynamics, and winning portfolios
• Understand megatrends and inter-material replacement impacting the end-market
• Define strategy by sub-market segments and coordinate implementation with AD, R&D, commercial management, sales, and business development
• Build and manage industry networks and strategic partnerships with brand-owners, machinery makers, regulators, distributors, co-manufacturers, and associations
• Define value proposition, initial price strategy, global launch price points, and initial volumes for new products
• Coordinate development of ammunition packages for marketing communications (events, social media, etc.)
• Support launches of new products and monitor competitor activities and customer requirements

• University degree: master’s or bachelor’s
• Minimum 10 years’ experience in marketing or product management in Consumer Packaging
• Strong technical understanding of polyolefins and related packaging solutions (Flexible and/or Rigid)
• Experience with packaging development and/or packaging marketing
• Project exposure or project management experience
• Basic IT capabilities (Outlook, SAP R3, Excel, Word, Powerpoint)

• Proven marketing professional with track record of end-to-end marketing plans
• Industry know-how to shape business strategies
• Negotiation skills supported by data and facts
• Polyolefin knowledge
• Packaging development/marketing
• SAP R3