Head of Product Marketing

In this role you will own how Sendcloud brings products to market, from positioning and pricing to launch, adoption and iteration. You’ll lead Product Marketing and Customer Marketing, aligning product, pricing and customer growth across the lifecycle. You’ll enable Sales and Customer Success, drive expansion, and drive churn reduction through lifecycle programs. The position combines strategic ownership with hands-on execution in a fast-moving, scale-focused environment. You will shape the product strategy through market and customer insights and lead a team to raise the commercial standard across Europe.

• Salary from 90,000 annually incl. 8% holiday allowance
• 2,000 learning budget
• 28 days of paid vacation
• Sabbatical 4 weeks every 3 years
• Flexible hybrid model (3+ days/week in office)
• Pension scheme

• Define and own positioning, messaging, and value propositions across products, markets, and segments
• Lead go-to-market strategy and execution for new products, features, and initiatives, from framing to launch and iteration
• Own pricing and packaging to reflect customer value and drive revenue growth
• Build and run customer marketing programs to boost adoption, expansion, and reduce churn
• Turn market, customer, and competitor insights into input for product strategy and sales enablement
• Equip Sales and Customer Success with messaging, tools, and content to win and grow
• Drive AI and automation adoption to increase output quality, speed, and personalization at scale
• Lead, develop, and hire a high-performing Product and Customer Marketing team

• 8+ years in Product Marketing, Customer Marketing or related B2B SaaS discipline
• Proven track record in product positioning, GTM execution, pricing, packaging, and customer growth
• Experience building and developing marketing teams
• Strong understanding of SaaS growth models, lifecycle marketing, and product-led growth
• Hands-on experience with AI, automation, and data to improve marketing effectiveness and scale

• excellent communication and stakeholder management
• ability to align engineers, sales, and executives around a single narrative
• strong execution orientation
• AI and automation in marketing
• data-driven decision making
• customer lifecycle marketing