Sr. Brand Manager Drinks & Brunch

As Senior Brand Manager Drinks & Brunch, you shape the marketing agenda for iconic Dutch brands and drive growth from strategy to in-market delivery. You will lead cross-functional teams, manage campaigns and product innovations, and mentor a Junior Brand Manager. This role blends strategic thinking with hands-on execution to elevate brand equity and commercial performance in collaboration with Sales, Finance, RGM, and R&D. You’ll work with external agencies and internal partners to turn insights into compelling, market-ready plans.

• ambitious employer
• fast career track
• competitive salary and bonus structure
• room for new insights

• Set brand strategies and three-year/annual plans to grow brand equity and commercial results
• Translate consumer insights into strong briefs and growth opportunities
• Lead creative and media agencies to develop campaigns and activation
• Drive innovation and renovation from concept to launch with R&D, Supply, and factory
• Partner with Category and Sales for in-store and online shopper activation
• Manage marketing budget with Finance and RGM to prioritize investment and measure results

• 6+ years of FMCG brand marketing experience with a proven track record
• Experience leading creative and media agencies with strong creative judgement
• Ability to combine consumer insight with data for strategic decisions
• Commercial mindset and experience uniting cross-functional teams to deliver results
• Clear communicator with confidence to influence senior stakeholders; hands-on, decisive, and proactive
• People management experience is a plus; relevant master’s degree; business-fluent Dutch and English

• strong communication
• stakeholder influence
• proactive ownership
• brand strategy
• campaign management
• innovation launches