Marketing Lead Solid Tumors, Benelux

In this role you will lead the Benelux solid tumor franchise, acting as the brand CEO to drive growth, positioning, and lifecycle management in a complex hospital and tender-driven market. You will translate scientific value into customer-centric propositions and own end-to-end brand plans, including omnichannel execution and cross-functional alignment. You will coach field teams, guide market access strategies, and ensure compliant, high-quality output across channels. This is a strategic, hands-on leadership role with a strong impact on commercial performance and patient access.

• Develop and own the Benelux franchise strategy aligned with global direction
• Translate scientific value into customer-centric propositions across indications
• Lead lifecycle management and pipeline preparation with a long-term growth mindset
• Create cross-functional brand plans and align commercial tactics at cluster/national level
• Oversee go-to-market and omnichannel execution tailored to Benelux hospitals
• Coordinate local brand strategy deployment and field insights integration
• Lead development of compliant promotional and non-promotional materials
• Ensure high-quality execution across channels and optimize based on data
• Provide indirect leadership to sales and account teams with clear priorities and tools
• Coach field teams, plan regular trainings, and enable strong product knowledge
• Generate and analyze market, customer, access, and competitive insights
• Translate insights into strategic choices, segmentation, targeting, and priorities
• Forecast franchise performance with scenario planning and tender impact
• Own marketing OPEX and project management for commercial activities
• Report KPIs, conduct deep-dives, and take corrective actions
• Collaborate with Market Access, Medical, and Sales on value narratives and stakeholder engagement
• Lead cross-functional brand teams and manage budgets, agencies, and external partners
• Ensure compliance with laws, regulations, and company policies
• Maintain high-quality CRM documentation and data integrity
• Drive an ethical, patient-centric culture across brand activities

• Extensive pharmaceutical marketing experience in specialty care and Benelux hospital settings ( oncology/hematology preferred)
• Strong strategic thinking with hands-on execution and operational discipline
• Proven ability to influence without authority and lead cross-functional teams
• Excellent communication and stakeholder management with senior partners

• collaborative
• analytical
• entrepreneurial
• omnichannel marketing
• brand planning
• market access strategy