Brand Marketing Lead, EMEA | ProCare Services

In this role you drive the ProCare marketing and commercial enablement strategy across EMEA, translating priorities into programmes, sales enablement, and customer-value content that support growth. You will manage central and regional marketing actions, educate sales teams, and ensure accurate product and pricing data. This position blends strategic brand marketing with hands-on operations and cross-functional collaboration to integrate ProCare earlier in capital sales opportunities. You’ll work in a hybrid, global medical technology environment focused on measurable impact.

• flat hierarchies
• career development
• competitive salary and benefits
• recognition programs
• collaborative and inclusive culture
• mission-driven workplace

• Translate strategic priorities into practical marketing programs and campaigns across EMEA
• Lead central tactics and campaigns to deliver measurable business outcomes
• Develop customer value propositions, messaging, and sales tools for ProCare services
• Manage pricing, quoting, product data, and information workflows
• Support opportunity management, quotations, and pipeline visibility
• Lead new product/service launches and obsolescence planning
• Gather insights from customers and markets to inform plans and improvements
• Maintain dashboards and reporting to monitor marketing and commercial performance
• Plan and manage the ProCare marketing budget in line with priorities
• Provide in-field marketing, event, and sales support to capture insights and strengthen competitive understanding
• Foster cross-functional collaboration and continuous improvement across ProCare initiatives

• Bachelor’s degree or equivalent
• 4+ years of experience in international marketing, product/brand management, or service marketing
• Experience developing and executing marketing plans, campaigns, and sales enablement
• Strong commercial and operational understanding, including pricing and quoting
• Project leadership with ability to deliver timely outcomes
• Analytical skills to turn data into insights for decision-making
• Excellent English communication, both written and spoken
• Ability to influence and align across cultures and functions without direct authority
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)
• Willingness to travel up to 30% across EMEA
• CRM or related system experience (preferred)
• Experience in MedTech/healthcare or sales education (preferred)
• Knowledge of dashboards or product data systems (preferred)

• persuasion
• strong interpersonal communication
• stakeholder management
• CRM
• pricing and quoting processes
• product data management