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Product Marketing Manager Air Freight


Overview

In this role you act as the Air Freight marketing subject matter expert, aligning product positioning with cross-functional teams and supporting omni-channel campaigns. You drive product launches, enable sales with compelling content, and coordinate internal/external communications to reinforce business priorities. You partner with Product, Go-to-Market, and regional teams to shape messaging, segments, and go-to-market activity. You will contribute to continuous product improvements through feedback and insights.

Verantwoordelijkheden
  • Serve as air freight product SME for Marketing and coordinate with Product, GTM, and regional teams on positioning and messaging
  • Develop and support omni-channel marketing plans and campaigns aligned to product strategy (events, webinars, etc.)
  • Create and maintain sales materials and campaign content; contribute to internal training and enablement
  • Plan and support product launches and portfolio updates, coordinating go-to-market activities
  • Coordinate internal and external communications and updates related to product initiatives across teams
Belangrijkste vereisten
  • Minimum 5 years in Marketing or Product, ideally in logistics and B2B
  • Understanding of air freight products and freight forwarding dynamics preferred
  • B2B marketing experience preferred
  • Ability to develop and execute marketing initiatives and campaigns
  • Strong written and verbal communication skills
  • Strong analytical skills to interpret data for decision-making
  • Project coordination skills and ability to manage multiple priorities
  • Strong stakeholder management skills to align cross-functional perspectives
  • Proactive
  • Collaborative
  • Resilient
  • Marketing campaign development
  • Content creation for sales materials (presentations, case studies)
  • Data analysis for decision-making

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