Overview
In this role you act as the Air Freight marketing subject matter expert, aligning product positioning with cross-functional teams and supporting omni-channel campaigns. You drive product launches, enable sales with compelling content, and coordinate internal/external communications to reinforce business priorities. You partner with Product, Go-to-Market, and regional teams to shape messaging, segments, and go-to-market activity. You will contribute to continuous product improvements through feedback and insights.
Verantwoordelijkheden- Serve as air freight product SME for Marketing and coordinate with Product, GTM, and regional teams on positioning and messaging
- Develop and support omni-channel marketing plans and campaigns aligned to product strategy (events, webinars, etc.)
- Create and maintain sales materials and campaign content; contribute to internal training and enablement
- Plan and support product launches and portfolio updates, coordinating go-to-market activities
- Coordinate internal and external communications and updates related to product initiatives across teams
Belangrijkste vereisten- Minimum 5 years in Marketing or Product, ideally in logistics and B2B
- Understanding of air freight products and freight forwarding dynamics preferred
- B2B marketing experience preferred
- Ability to develop and execute marketing initiatives and campaigns
- Strong written and verbal communication skills
- Strong analytical skills to interpret data for decision-making
- Project coordination skills and ability to manage multiple priorities
- Strong stakeholder management skills to align cross-functional perspectives
- Proactive
- Collaborative
- Resilient
- Marketing campaign development
- Content creation for sales materials (presentations, case studies)
- Data analysis for decision-making
Solliciteren