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Marketing Communications Manager


Overview

In this role you lead strategic marketing communications for Nexperia’s Business Groups, translating priorities into integrated campaigns and compelling content. You drive end-to-end campaign execution, collaborate with cross-functional teams, and use data-driven insights to optimize impact. You will be a trusted advisor on messaging and channels, leveraging AI-enabled tools to boost efficiency and engagement. This position offers the chance to shape communications that support product and commercial success in a fast-paced, technology-focused environment.

Verantwoordelijkheden
  • Lead integrated marketing communications campaigns from planning to execution
  • Develop tailored content for diverse audiences and channels
  • Drive strategic event planning and execution
  • Serve as primary communications interface for designated Business Groups
  • Define objectives, messaging, tactics and measurement frameworks
  • Analyze campaign performance and provide actionable recommendations
  • Manage communication plans for product introductions and strategic initiatives
  • Apply AI-enabled tools to enhance content creation and audience engagement
  • Ensure consistent, compelling messaging across all touchpoints
Belangrijkste vereisten
  • Bachelor in Marketing (or equivalent)
  • Minimum 5 years in Marketing Communications in an international B2B environment, preferably tech or semiconductors
  • Advanced copywriting and communication expertise
  • Experience with integrated campaign management
  • Familiarity with AI-enabled communication tools
  • Understanding of semiconductor markets or willingness to learn
  • Strong audience and persona development capabilities
  • Expertise in content strategy and content creation
  • Creative and critical problem-solving approach
  • Strong analytical skills and ability to translate insights into action
  • Business orientation and ability to align with commercial priorities
  • Focus on delivering measurable results in a fast-paced environment
  • Stakeholder management
  • Cross-functional collaboration
  • Strategic thinking
  • AI-enabled communication tools
  • Integrated campaign management
  • Content strategy and creation

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