Manager Brand

In this role you shape and elevate Haskoning’s brand to be distinctive, globally recognisable and trusted by clients and talent. You act as a senior partner to steer brand strategy, identity and creative direction across regions, ensuring consistency while adapting to local contexts. You lead the Brand team, translating business priorities into strategic campaigns and tools, and you apply AI to improve efficiency and impact. This position offers the chance to build a stronger global brand in a professional services environment.

• competitive base salary
• pension scheme with 18.3% employer contribution
• personal budget 2.15%
• annual profit sharing
• opportunity to purchase company shares
• 28 vacation days with optional 16.5 additional days

• Define and sharpen brand positioning based on business strategy and market insight
• Translate positioning into a clear brand narrative and global voice
• Lead brand campaigns and initiatives for clients, talent and priority audiences
• Collaborate with cross-functional teams to ensure external presence strengthens global brand
• Raise creative standards through strong ideas, execution and direction
• Manage external brand/creative partners and leverage specialist expertise
• Provide clear brand principles and tools for use across regions and business lines
• Evolve brand identity, architecture, guidelines, tools and templates balancing global consistency with local relevance
• Define brand usage across propositions and partnerships, including integration of acquired companies
• Leverage AI to improve brand work development and delivery at scale
• Build and develop a high-performing Brand team
• Translate business priorities into focused team activities and resource allocation
• Demonstrate brand impact with measurable recognition, preference, distinctiveness and consistency
• Utilise brand research and market signals to guide positioning, campaigns and budget decisions

• Substantial experience in B2B brand strategy, positioning, campaigns and creative direction
• Experience in a complex international organisation, ideally in professional services
• Proven track record building and strengthening a global brand across regions
• Strong stakeholder management with ability to present brand choices with business rationale
• Hands-on experience applying AI to brand work and understanding its implications for branding
• Experience leading and developing a Brand team

• strategic thinking
• creative instinct
• hands-on leadership
• B2B brand strategy and positioning
• campaign development and creative direction
• brand identity and architecture