Digital Marketing Manager (gn)

As Digital Marketing Manager, you will develop and optimize digital engagement initiatives to support disease awareness and improve consumer experiences. You’ll blend hands-on execution with strategic thinking to translate priorities into omnichannel campaigns. You’ll work in a regulated environment, driving data‑driven decisions and cross‑functional collaboration to deliver compliant, customer‑centred results. This role offers the opportunity to shape digital strategies within a global healthcare company and make a meaningful impact on public health.

• continuous learning opportunities
• professional development
• benefits tailored to life and career stage
• incentives and benefits depending on market
• global healthcare company culture
• Amsterdam-based team

• Develop and execute the digital engagement strategy aligned with business priorities and growth objectives
• Lead integrated omnichannel engagement across paid, owned, and earned media
• Translate objectives and insights into digital plans for disease awareness and consumer experience
• Create content strategies and campaign concepts for target audiences
• Monitor performance with KPIs and analytics tools, turning insights into improvements
• Drive testing and optimization to enhance campaign effectiveness and engagement
• Collaborate with Marketing, Medical, Compliance, and other functions for compliant execution
• Manage agencies and external partners to ensure timely, high-quality delivery
• Identify trends and best practices to strengthen business performance
• Ensure activities comply with internal processes, industry regulations and local requirements

• 5–7 years of digital marketing, strategy development, and campaign management experience
• Proven track record in digital campaigns and consumer journey development
• Strong experience with social media, digital channels, and performance optimization
• Experience working with agencies and external vendors
• Experience in cross-functional environments and stakeholder influence
• Experience using analytics and performance data for decision-making
• Regulated industry experience is an advantage
• Native Dutch and fluent English (spoken and written)

• collaboration
• stakeholder management
• data-driven mindset
• digital marketing
• campaign management
• content strategy