Business Development Manager - FMCG Brands and Retail

In this role you drive enterprise-level business for Avery Dennison's labeling and sustainable packaging solutions across Europe. You will build strategic partnerships with top FMCG brands and major retailers, acting as a trusted advisor to decision-makers. You will shape product positioning through insights and navigate multi-stakeholder cycles to deliver sustainable packaging outcomes. This is a hybrid role based in the Netherlands or remote from neighboring countries, offering a chance to influence regional growth and sustainability initiatives.

• health and pension benefits
• hybrid work options
• annual leave 24–26 days
• flexible working hours
• training budget
• commuting allowance or transport reimbursement

• Develop and maintain relationships with key decision-makers across FMCGs, retailers, and contract manufacturers in Europe
• Drive lead generation, manage a pipeline in SFDC, and collaborate with sales to convert leads into end-user specifications
• Identify unmet needs and advise on product development and market positioning
• Navigate long, complex enterprise cycles and translate sustainability initiatives into commercial wins
• Collaborate with the sales team to transfer opportunities to the converter channel for fulfillment

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred)
• 9+ years of direct B2B enterprise sales or business development in labels, packaging materials, or packaging solutions
• Proven track record with leading FMCG brands and major European retailers, with an active network of decision-makers
• Strong analytical, technical aptitude, and storytelling/influencing abilities; ability to scale multimillion-dollar portfolios
• Fluency in English; French and/or German preferred; travel up to 50%

• analytical thinking
• influencing and storytelling
• cross-functional collaboration
• strategic relationship management
• SFDC (Salesforce) pipeline management
• data-driven insights for product development and market positioning