Recruitment Marketing Manager

In this role you drive recruitment marketing to attract and convert high-quality candidates, translating talent priorities into practical frameworks and activation practices. You will align messaging with ASML’s employer positioning and collaborate across Talent Acquisition, Marketing, Communications and business teams to improve job ads, previews and candidate journeys. You’ll build measurement guidance to assess campaign impact and funnel quality, while enabling scalable, global frameworks. This is a hands-on, cross-functional role focused on optimizing how candidates understand opportunities and decide to apply.

• Define and improve recruitment marketing frameworks, campaign requirements and messaging for talent priorities
• Govern activation practices, briefing requirements and content/toolkit usage across regions
• Use insights from persona, journey and funnel data to enhance job advertisements and realistic previews
• Define audience priorities, CRM activation needs and partner with Communications on assets for regional teams
• Develop measurement guidance for campaign performance, engagement and candidate experience signals
• Align recruitment-facing activation with ASML’s employer positioning across stakeholders
• Identify opportunities for content formats, personalization and automation to improve outcomes
• Collaborate with Talent Acquisition, Talent Marketing, Sourcing, Communications, HR and business stakeholders to improve alignment

• Experience in recruitment marketing, employer brand activation, campaign or content strategy
• Ability to translate business priorities into practical recruitment marketing approaches
• Experience governing global frameworks and activation practices
• Understanding of how content, messaging and campaigns affect pipeline quality and selection
• Experience in large, international, matrixed organizations
• Strong stakeholder management and data-driven decision-making skills

• Strategic thinking
• Stakeholder management
• Data-driven decision making
• Recruitment marketing
• Employer brand activation
• Campaign strategy