Customer Engagement & Industry Advocacy – Europe

In this role you will lead Europe-wide customer advocacy and industry influence for Adyen. You’ll build advisory boards, merchant communities, and executive engagement programs that feed customer perspectives into product decisions. You will champion thought leadership and represent Adyen with regulators, industry bodies, and partners. The position offers the chance to shape the European payments landscape at scale, working across product, marketing, and partnerships to elevate our customers’ voices.

• Design, launch and manage the European Customer Advisory Board and merchant communities
• Scale executive engagement programs to deepen merchant relationships and peer collaboration
• Incorporate merchant perspectives into product roadmaps and commercial strategy through cross-functional collaboration
• Drive adoption and embed advocacy across the customer lifecycle
• Debate and present on European payment trends, regulatory frameworks, and card network rules
• Represent Adyen in industry boards, forums, and working groups and translate regulatory developments into insights
• Lead executive conference speaking strategy and publish thought leadership content
• Collaborate with Marketing, PR, and Communications to amplify the brand across channels
• Influence external stakeholders including card networks and partners to drive ecosystem change
• Leverage Adyen’s scale to drive meaningful industry impact

• 5+ years in payments, acquiring, or merchant fintech ecosystem
• Ability to debate and present on European payment trends and regulatory frameworks (PSD3, open banking, instant payments)
• Proven track record as keynote speaker, panelist, or executive moderator
• Proven experience building and scaling Customer Advisory Boards and merchant communities
• Demonstrated ability to shape product strategy and roadmaps through customer insights
• Experience representing a company in industry forums and influencing external stakeholders
• Strong cross-functional leadership in a global, matrixed organization
• Strategic, entrepreneurial thinker with exceptional storytelling and customer-voice advocacy

• strategic storytelling
• executive presence
• cross-functional collaboration
• payments ecosystem expertise
• regulatory fluency (PSD3, open banking, instant payments)
• public speaking at industry events