Conversion Rate Optimisation (CRO) Specialist

In this role you own and accelerate on-site and in-app conversion across Treatwell’s multi-market platform. You will lead a structured CRO programme with A/B and multivariate testing, shaping the funnel from acquisition to booking. You’ll work with Product, UX/Design, Data, and Marketing to validate changes with data before scaling. This is a data-driven, cross-functional role that drives revenue impact across 14 markets, languages, and products.

• 28 days holiday + bank holidays
• monthly Treatwell vouchers
• mental health support
• market-specific benefits
• equal opportunities

• Own end-to-end CRO testing roadmap: hypothesis generation, prioritisation, test design, execution and analysis for web and app
• Run and localise experiments across 14 countries and languages while maintaining statistical rigor
• Identify high-impact opportunities to optimise B2C funnels and collaborate with Product and Data teams
• Translate test results into actionable insights for senior stakeholders and build a knowledge base of drivers of conversion
• Collaborate with Product, UX/Design, Data, and Performance Marketing to align experimentation with growth and commercial goals

• 3+ years of hands-on Conversion Rate Optimisation experience in the Tech sector (mandatory)
• Experience in a multi-market, multi-language, multi-product business (mandatory)
• Marketplace or SaaS background is a strong plus
• Highly analytical and data-driven with a track record of using experimentation to deliver measurable outcomes
• Strong execution and end-to-end delivery mindset
• Fluent in English; additional European languages are a plus

• analytical mindset
• results-oriented
• collaborative
• CRO
• A/B testing
• multivariate testing