EMEA Field Marketing Manager - Workvivo

In this role, you drive regional field marketing within EMEA for Zoom's Workvivo platform, executing a tiered ABM model to generate pipeline and collaborate with Sales. You’ll coordinate regional field calendars, budgets, and event strategy, while aligning with global ABX initiatives and Revenue Operations for lead attribution. The position emphasizes measurable outcomes, cross-functional partnerships, and regional leadership in a fast-paced, growth-focused environment.

• benefits program
• hybrid work model

• Execute the EMEA field marketing strategy using 1:1, 1:few, and 1:many ABM motions
• Build and manage regional field calendar with Sales/SDR leadership
• Own and report on EMEA pipeline targets and optimize across demand channels
• Support global flagship events (Workvivo Engage) as part of ABX in EMEA
• Manage regional field and events budget with focus on pipeline efficiency
• Coordinate handoff and follow-up with Sales Development and Sales across tiers
• Partner with Revenue Operations for attribution and lead routing
• Follow and contribute to Global Lead of Field and Strategic Events playbooks and improvements
• Represent EMEA field/events performance in regional/global reports
• Travel regionally as needed and reside in EMEA

• 5+ years in field marketing, ABM, or integrated marketing (B2B SaaS/enterprise tech)
• Proven ability executing tiered ABM motions (1:1, 1:few, 1:many/ABX)
• Experience optimizing pipeline efficiency beyond event volume
• Regional field budget management and credible pipeline reporting to senior leadership
• Cross-functional collaboration with Sales, SDR, and Demand Gen teams
• SaaS/B2B technology experience; knowledge of HR tech/employee experience
• Ability to present performance data and strategy to senior leadership
• Residence in the EMEA region and willingness to travel

• _collaboration_ and cross-functional teamwork
• strategic thinking and data-driven decision making
• effective communication and stakeholder management
• ABM strategy and execution
• pipeline management and demand generation
• budget planning and ROI analysis