Manager, Acquisition & Media

In this role, you will own and optimize the EMEA customer acquisition strategy across paid channels to drive traffic, revenue, and growth for the DTC ecommerce business. You’ll collaborate with cross-functional teams to align media plans with business goals, and you’ll lead a high-performing team and agency partnerships. You’ll also shape the future acquisition engine with new channels and measurement approaches. This is a hands-on leadership role in a values-driven company focused on innovation and impact.

• Volunteer days
• merchandise discounts
• health and fitness benefits
• 38-hour workweek, hybrid
• 28 days holiday
• teammate resource groups

• Lead EMEA acquisition strategy across paid search, paid social, affiliate, display, video, PLA/shopping, retargeting and emerging channels
• Ensure acquisition activity supports customer lifetime value, profitability, and retention
• Manage annual, quarterly, and monthly media planning and investment allocation
• Identify growth opportunities across existing and emerging channels
• Create regional plans aligning campaign priorities, athlete stories, product moments and KPIs
• Be the primary contact for media partners, setting expectations and performance standards
• Evolve the media operating model and ways of working to scale with business needs
• Turn innovation into repeatable business capabilities with internal stakeholders
• Develop business cases for scaling new channels (Social Commerce, AI Discovery & Search, Agentic Commerce)
• Lead measurement efforts with Analytics, Data Engineering, and Martech teams; promote incrementality and privacy-first approaches
• Translate performance data into actionable business recommendations and establish benchmarks and guardrails
• Lead, coach, and develop the team with clear ownership and development plans
• Share learnings and best practices as a thought leader for modern ecommerce acquisition

• 8+ years in digital marketing, performance marketing, media strategy, or customer acquisition
• Experience managing large media budgets across multiple markets
• Proven track record in SEM, paid social, affiliate, display, programmatic, retargeting, and PLA/shopping
• Experience leading agency partners and cross-functional teams
• Strong commercial and analytical acumen with data-driven decision making
• Excellent stakeholder management and communication skills
• Proficiency with campaign management, analytics, and reporting tools such as Google Ads, Meta Business Manager, Adobe Analytics, Excel, PowerPoint

• stakeholder management
• communication
• leadership
• Google Ads
• Meta Business Manager
• Adobe Analytics