Field Guide - Spanish Market

In this Field Guide role, you will drive SRAM retail sales in Spain through product education, brand advocacy, and retailer engagement. You’ll act as a key brand ambassador, building relationships with retailers, distributor reps, OEM partners, and cycling communities to raise product awareness and support launches. You will plan and execute activations, events, and education programs that connect customers with SRAM products. This position offers the chance to shape market growth, deepen community ties, and work with cross-functional teams on impactful initiatives.

• dynamic and team-oriented environment
• flat hierarchies
• flexible working options
• employee discounts
• corporate events

• Execute retail activations around new product introductions and inline ranges to support Aftermarket and OE SRAM Sales
• Establish and maintain partnerships with key retailers and sales reps to drive SRAM sales and community growth
• Educate retailers, distributors, and OEM reps on SRAM products and brand
• Visit and maintain relationships with targeted retailers (30–50) in the region
• Provide test and seeding products for shop/customer rides
• Support in-shop branding and messaging for SRAM
• Conduct live and recorded webinars
• Promote SRAM, community engagement, and sales growth
• May perform other duties as assigned

• Degree in business, marketing or sales or equivalent experience
• 3 years professional experience in outdoor/bicycle industry with focus on retail marketing/sales
• Extensive knowledge of SRAM products and competitors
• Strong interpersonal skills and ability to build trust
• Genuine interest in customer business needs and creative thinking to support them
• Proficient communication skills in written, oral, and presentation formats
• Experience with digital marketing channels (Social Media, Email Marketing)
• Proficient MS Office; video editing is a plus
• Ability to ride Road and MTB bikes
• Fluency in Spanish; good English communication
• Must reside within territory (Madrid or Basque Country/Cantabria)
• Willingness to travel 60–70% within territory; occasional weekend work
• Solution-driven, organized with ability to follow tasks and objectives
• Valid driver's license
• Ability to stand for long periods
• Ability to ride MTB, Road, Gravel

• communication
• relationship-building
• creativity
• Digital marketing (Social Media, Email Marketing)
• MS Office
• Video editing (plus)