Integrated Content Strategist

As Integrated Content Strategist, you translate Booking Ads’ commercial opportunities into data‑driven creative concepts that connect partners with travelers and drive revenue growth. You operate within Content Services to support the Booking Ads team, shaping content across integrated strategies and leveraging first‑party intent data. You will drive RFPs and long‑term partnerships, deliver high‑performing campaigns, and develop repeatable playbooks for scalable impact. You work independently with strategic direction to grow Ads through media, targeting and compelling storytelling.

• Data‑Driven Concepting: turn partner value props into data‑based concepts aligned with advertiser needs
• Owning Creative Stories: create and guide repeatable creative approaches consistent with brand tone
• Creative Collaboration: steer external creatives and production teams and capture learnings for future campaigns
• Strategic Approach: partner with Media Strategist and sales to translate insights into comprehensive creative strategies for RFPs
• Opportunity management and prioritisation: identify and action high‑value opportunities across campaigns
• Deep understanding of Partner needs: work with commercial sales to understand what partners value for successful outcomes
• Storytelling & Reporting: translate complex data into actionable narratives and provide campaign health updates
• Cross-Functional Collaboration: connect Sales, Creative and Operations for seamless launches and troubleshooting
• Industry Leadership: stay ahead of digital marketing trends to provide consultative value to partners

• 8+ years in campaign strategy, digital media planning, performance marketing or ad strategy
• proven track record running multi‑channel campaigns (onsite, programmatic, social, search, video)
• experience using first‑party or rich behavioural data to define audiences and inform strategy
• hands‑on familiarity with ad‑tech and analytics tools for performance interrogation and optimization
• experience collaborating with creative/content teams to translate insights into visuals and messaging
• senior IC mindset: setting direction without direct authority in a complex matrix
• fluent in business‑level English (written and spoken)

• strong strategic thinking
• highly analytical and data‑driven
• excellent communication and storytelling
• ad‑tech and analytics tools
• first‑party data usage for audience definition
• performance reporting, funnels and cohorts analysis