Senior Creative Brand Specialist

In this role you will safeguard and elevate the LYNX brand across campaigns, acting as the bridge between the creative agency and marketing team. You lead brand and visual identity transformations and manage high-impact campaigns that drive awareness and customer acquisition. Working in an agile squad, you use campaign data to continuously improve outcomes and ensure consistent brand application. You will shape cohesive, data-informed campaigns that align with business goals and brand guidelines, delivering measurable impact.

• competitive salary
• Flexible working hours
• Fixed 13th-month salary
• Pension scheme
• Travel expense reimbursement
• Annual training budget

• Serve as the liaison between the creative agency and the marketing team to ensure effective brand messaging
• Drive brand and visual identity transformation initiatives and manage stakeholder expectations
• Build and align the annual campaign calendar, secure budget approval, and deliver on milestones
• Lead high-impact brand and performance campaigns
• Collaborate with the squad to create cohesive campaigns that boost brand awareness and customer acquisition
• Maintain and enforce consistent application of brand guidelines across assets and campaigns
• Measure brand performance using engagement, reach, and conversion data and optimize accordingly

• 5+ years of experience in brand, creative, or marketing roles
• Fluent in Dutch and English with strong written and visual storytelling skills
• Proven experience in brand management and cross-channel content creation
• Skilled with Adobe Creative Cloud and Figma; familiarity with analytics platforms
• Experience working in agile or cross-functional teams
• Strong communication skills and a proactive, organised, design-conscious approach
• Data-informed mindset with ability to translate insights into creative optimization
• Ability to manage multiple projects, handle feedback, and adapt to experimentation

• Strong communicator
• Creative problem solver
• Data-informed decision making
• Adobe Creative Cloud
• Figma
• Analytics platforms