CRM & Customer Engagement Specialist

In this role you drive data-driven customer experiences for Animal Health Benelux, enabling personalized, omnichannel engagement. You work with cross-functional teams to ensure data quality and accessible commercial data, supporting field effectiveness and marketing initiatives. You lead digital platforms and campaigns to enhance customer journeys while contributing to a broader digital transformation. This position offers impact through shaping how data and digital touchpoints support animal health care at scale.

• great opportunities for personal development
• competitive benefits
• dynamic global environment

• Ensure data governance, quality and accessibility across systems
• Maintain and optimize digital platforms (websites, event tools, Salesforce Marketing Cloud journeys) for personalized experiences
• Collaborate with Digital, Data & Commercial Excellence and Omnichannel teams to run integrated campaigns
• Resolve data, CRM and reporting issues with business and IT stakeholders; manage tickets/incidents
• Provide actionable insights for segmentation, targeting and call planning to improve field force effectiveness
• Enhance CRM usability, dashboards and reporting to boost productivity and decision-making
• Connect field activities with digital customer touchpoints across the customer journey
• Support digital transformation initiatives and adoption of marketing technologies
• Monitor, validate and cleanse key datasets to ensure reliability
• Communicate findings to stakeholders to support data-driven decisions

• Bachelor’s degree
• Solid understanding of data governance principles
• 3+ years of experience with CRM and BI tools (Salesforce, Power BI)
• Clear communication in Dutch and English; French a plus
• Strong attention to detail, analytical mindset and ability to manage multiple priorities
• Experience with Veeva PromoMats is an advantage (not required)
• Residence within reasonable commuting distance to Boxmeer or Brussels

• Clear communication
• Attention to detail
• Analytical mindset
• CRM and BI tools (Salesforce, Power BI)
• Salesforce Marketing Cloud
• Websites and event tools management