E-commerce Growth Marketer

As an E-commerce Growth Marketer, you drive the growth of the Lely Store by blending data, customer insights, and digital marketing to attract qualified traffic, boost conversion, and convert first-time buyers into loyal customers. You’ll work with cross‑functional teams to improve commercial performance and make digital commerce a stronger growth driver for the business. The role offers scope to shape omnichannel experiences and scale impact across markets. You will operate in a fast‑moving, international environment with a clear growth mandate.

• up to 8 weeks of vacation per year
• strong pension scheme
• Lely Academy courses for development
• hybrid working policy with campus days
• on-campus sports facilities
• employee events and celebrations

• Drive qualified traffic and customer acquisition via email, marketing automation, paid search, retargeting, and conversion-focused campaigns; continuously optimize ROI
• Develop and optimize lifecycle marketing programmes (onboarding, activation, reorder, retention) using segmentation and personalisation
• Analyse online behaviour and performance data to identify opportunities and inform growth initiatives
• Design and run experiments and A/B tests with the Web Analyst to improve journeys, conversion, and marketing effectiveness
• Increase commercial value by boosting purchase frequency, average order value, customer lifetime value, and share of wallet; translate launches into Store activation
• Collaborate with Marketing, Product Management, Clusters, and Lely Centers to align growth with commercial priorities and omnichannel strategy

• 3–5 years in growth/performance/e-commerce/digital commerce with demonstrable online growth experience
• Experience with customer acquisition, retention, and lifecycle marketing; optimized digital customer journey
• Proficiency with marketing automation and email marketing; use of segmentation and automated flows
• Strong analytical and commercial skills; ability to use data to identify opportunities and inform decisions
• Experience with conversion optimisation, experimentation, and A/B testing; translate insights into business value
• Customer-focused, entrepreneurial, results-oriented; ability to work cross‑functionally across countries and markets

• analytical thinking
• hands-on mentality
• stakeholder management
• marketing automation
• email marketing platforms
• segmentation