Digital Experience Specialist – E-commerce

In this role you focus on placing the consumer at the center of Nike’s digital experience, shaping connections between Nike and athletes. You will help define and implement strategies to drive commercial growth and improve the user journey on Nike.com and the Nike App. You’ll optimize digital experiences to boost conversion, aiding browsing, decision-making, and purchase profitability. You will work closely with cross-functional teams to deliver seasonal campaigns and ongoing digital improvements, making an impact through data-driven decisions.

• Execute the Experience Bring to Life plans for the assigned Sport on .com and Nike App in collaboration with the Nike Direct Sport Crew and cross-functional teams
• Audit consumer experience on Nike’s digital platforms, analyze data (click-path, traffic, conversion), and implement UX improvements to boost conversion
• Identify and resolve suboptimal experiences by regularly walking the .com and Nike App experiences
• Interpret data from multiple sources to identify trends and actionable insights, translating them into business decisions
• Collaborate with marketing, operations, buying, planning, and other teams to implement digital initiatives and major seasonal events
• Support digital campaign planning by managing pre-season and seasonal briefs while balancing priorities for smooth execution
• Present insights, update playbooks, and share best practices to drive continuous digital experience improvements
• Coordinate and deliver cross-functional performance reports for key launches (cadence: 24hr/7d/4w/12w) and contribute to MBRs and QBRs
• Partner with stakeholders to ensure data-driven execution of digital campaigns and platform improvements

• Solid understanding of the e-commerce landscape and optimization of online shopping experiences
• Cross-functional collaboration and ability to communicate data insights to both technical and non-technical stakeholders
• Data-driven decision-making and comfort interpreting complex data to inform growth
• Effective communication skills to present findings and persuade stakeholders
• Strong organizational skills to manage multiple priorities and ensure on-time, high-quality execution for seasonal stories and campaigns

• cross-functional collaboration
• data-driven mindset
• clear communication
• e-commerce optimization
• data interpretation and analysis
• cross-team collaboration for digital campaigns