Partner Lifecycle Manager

You lead the Lifecycle team focused on activating, engaging, retaining, and expanding live partners after launch. You own lifecycle strategy and programs for high-potential growth partners, translating signals into actions that boost adoption, product usage, and revenue. You collaborate across Partner Management, BD, Product, and Operations, delivering measurable commercial outcomes while maintaining a hands-on, player-coach leadership style. This is an opportunity to shape partner value at scale within Booking.com's travel platform.

• annual paid time off and generous leave (parent, grandparent, bereavement, care)
• hybrid and flexible work arrangements, up to 20 days abroad per year
• industry-leading product discounts for self, Genius Level 3 status, Booking.com wallet credit
• DEI-focused culture and inclusive workplace
• global impact and meaningful work in travel and tech

• Define and own onboarding, activation, engagement, retention, and expansion strategies for live partners; set quarterly goals and operating cadence.
• Lead and develop the Lifecycle team; conduct regular 1:1s, align priorities, coach program design and commercial thinking.
• Personally drive lifecycle growth for a selected group of high-potential partners and initiatives; design programs to increase adoption and value.
• Create repeatable growth programs (onboarding journeys, engagement campaigns, product adoption, retention, expansion triggers).
• Drive commercial outcomes via lifecycle marketing; convert signals into actions to improve activation, conversion, retention, and revenue.
• Own lifecycle reporting and measurement; define health and funnel metrics and provide regular performance readouts.
• Govern onboarding quality; define handoff and intake processes to enable rapid partner activation.
• Share actionable insights with Partner Management, BD, Product, and Acquisition; inform strategic discussions with lifecycle input.

• Six+ years in lifecycle marketing, CRM, retention, customer marketing, growth marketing, or partner marketing in B2B/B2B2C.
• People-management experience or demonstrated ability to lead a small team.
• Strong commercial mindset with programs tied to activation, revenue growth, retention, or expansion.
• Hands-on marketing automation experience (e.g., Salesforce Marketing Cloud, Pardot, Braze, Marketo).
• Strong analytics; comfortable with lifecycle funnel analysis, Google Analytics, and SQL; CRM fluency (Salesforce or equivalent).
• Cross-functional collaboration and executive communication with stakeholders without direct authority.

• cross-functional collaboration
• executive communication
• coaching and leadership
• Marketing automation (Salesforce Marketing Cloud, Pardot, Braze, Marketo)
• Google Analytics
• SQL