Senior Performance Marketing Manager

As a Performance Marketing Senior Lead, you own and optimise paid channels to drive sustainable growth and customer acquisition. You will shape channel strategies, lead testing initiatives, and collaborate with cross-functional teams and partners to maximise ROI. This role offers ownership of end-to-end performance and a direct link to the company’s digital growth strategy. You will work in a fast-growing, international environment and contribute to measurable business impact.

• competitive salary
• performance-based bonus
• 20 vacation days + 5 additional leave
• 8% holiday allowance
• pension scheme
• travel allowance (0.23 per km from 10 km)

• Own performance of push marketing channels (Paid Social, Display, Video, Affiliate Marketing, Email)
• Develop channel strategies to drive growth, lead generation, and efficiency
• Manage budgets and campaign ROI accountability
• Identify performance gaps, analyze root causes, implement optimisations
• Build testing frameworks and experimentation roadmaps
• Manage relationships with agencies and affiliate partners
• Collaborate with SEO, SEM, CRO, Brand, and Marketing Operations to maximise performance
• Translate data into actionable insights and present recommendations to stakeholders

• 3–5 years in Performance Marketing
• Strong expertise in Paid Social and other push channels
• Experience with Meta Ads Manager, GA4, and performance reporting tools
• Proven track record of managing and optimising campaigns
• Strong analytical skills and data-driven decision making
• Experience with A/B testing and experimentation
• Experience with agencies and/or affiliate partners
• Exposure to growth strategy or cross-functional initiatives is a plus
• Excellent English communication; Dutch is a plus

• commercially driven
• ownership
• proactive problem-solver
• Paid Social
• Meta Ads Manager
• Google Analytics 4 (GA4)