Head of Retention - New

Ready to get shit done?

As Head of Retention, you take full ownership of Eva’s engagement and loyalty. You ensure that every interaction with bunq is relevant, valuable, and personalized to her life stage and behavior.

Take ownership

• Understand and act on behavior: Monitor the frequency and reasons for app usage to recognize loyalty, responding quickly if engagement is declining.
• Guide discovery: Assist users in finding features that best fit their needs and preferences, encouraging them to fully enjoy bunq.
• Continuously improve: Leverage real behavioral insights to reduce friction, tailor communication, and enhance the user experience over time.

This challenge is perfect for you if

• Deep expertise in activation and retention marketing, including lifecycle strategy, churn reduction, and personalized communication flows.
• Proven experience leading cross‑functional teams (product, data, marketing, and engineering) to execute user engagement strategies.
• Strong track record of integrating AI into marketing workflows, using it to drive personalization, automation, and optimization of the user journey.

Your space to perform

We give you the space and the tools you need to succeed