Head of Performance Marketing

Miro Amsterdam, North Holland, Netherlands

About the Team

The Performance Marketing team is a central driver of Miro’s growth strategy. It owns paid acquisition across channels such as Paid Search, Meta, YouTube, and emerging performance platforms, with a focus on delivering measurable revenue growth within strict ROI and payback goals. This function combines deep channel expertise, data‑driven decision making, and a culture of rapid testing to scale Miro’s reach and impact. The team is made up of performance marketers who specialize in audience targeting, creative optimization, bidding strategies, and channel expansion, and partners closely with creative, analytics, web, and product marketing to ensure campaigns work seamlessly across the funnel. Together, they deliver high‑performing acquisition programs that support both product‑led and enterprise growth motions.

About the Role

We’re looking for a Head of Performance Marketing with deep direct‑response acquisition expertise to scale Miro’s paid acquisition programs. You will own performance in core channels (Paid Search, Meta, YouTube), driving measurable revenue growth within ROAS and payback constraints. Paid search experience is highly preferred due to its rigor and measurability, but proven direct‑response success in other performance channels will also be considered.

What You’ll Do

• Manage and scale paid acquisition campaigns globally
• Hit revenue growth targets within ROAS/payback goals
• Drive rigorous testing of audiences, creatives, and bidding strategies
• Partner with creative and analytics to maximize channel efficiency
• Identify and scale new high‑performing channels or formats

What You’ll Need

• 5+ years in direct‑response performance marketing
• Proven success managing large budgets for measurable acquisition
• Paid search experience strongly preferred
• Deep understanding of attribution, incrementality, and CRO
• Strong analytical and collaboration skills

What's In It For You

• Competitive equity package
• Health insurance for you and your family
• Corporate pension plan
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

Seniority Level / Employment Type / Job Function / Industry

• Seniorityli>
• Employment Type: Full‑time
• Job Function: Business Development and Sales
• Industry: Software Development

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform’s infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co‑headquartered in San Francisco and Amsterdam, serves more than 100 M users and 250 000 companies collaborating in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1 600 employees in 13 hubs around the world. We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

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