Head of Communications JD.com Benelux

Head of Communications JD.com Benelux

JD.COM Rotterdam, South Holland, Netherlands

Responsibilities

• Architect integrated PR strategies and communication roadmaps aligned with industry trends and corporate objectives. Orchestrate end-to-end execution of large-scale PR initiatives, ensuring alignment with brand positioning and business KPIs.
• Leverage cross-functional business insights to develop data‑driven content strategies. Create platform‑specific narratives (e.g., Douyin, WeChat Video Account) that fuse social trends with brand storytelling to amplify brand visibility, user engagement, and business conversion.
• Cultivate strategic partnerships with media, KOLs, and industry associations. Design and orchestrate high‑impact events (press conferences, thought leadership forums), managing cross‑functional teams to deliver seamless execution and elevate industry authority.
• Implement real‑time monitoring of industry and brand sentiment through advanced analytics tools. Design predictive risk assessment frameworks and rapid‑response protocols to neutralize emerging crises, safeguarding corporate reputation.
• Collaborate cross‑functionally with business and marketing units to align PR strategies with operational goals. Synergize internal and external resources (media, influencers, platforms) to maximize campaign ROI and brand equity.

Company Overview

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply‑chain‑based technology and service provider. The company’s cutting‑edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014 and on the Hong Kong Stock Exchange since 2020.

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Software Development