Senior Brand Manager

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Senior Brand Manager – JAPANASE PORTFOLIO Food Service (Europe) at Mizkan!

Based in Amsterdam

12-18 month Fixed term contract (with the view of extension or permanent employment)

Full-time | Hybrid (2+ days in office/week + European travel)

Competitive salary + 15% bonus!

Bring Japan to Europe - One Plate, One Brand at a Time

A 'New Food' Revolution: Japanese cuisine is booming. With the rapid growth of sushi kiosks and restaurants offering fusion dishes, consumers are embracing this evolving food culture, and they want to enjoy it quickly, conveniently, and without compromise.

At Mizkan, our legacy spans over 215 years, but we’re just getting started in Europe. As a proud custodian of Japanese culinary traditions, we’re on a journey : To strengthen and unite our iconic portfolio under one master brand and to introduce the soul of Japanese cooking to commercial kitchens and dining tables across the continent.

Now, we’re looking for a strategic, hands-on Senior Brand Manager to join our growing Food Service team in Amsterdam. If you’re a marketer who’s is entrepreneurial, curious, creative and ready to shape the future of foodservice with a brand on the rise, this is your stage.

Why This Role? Why Now?

This isn’t just about foodservice - it’s about transformation. Foodservice remains at the heart of our business, because it’s where food trends are born and where innovation begins.

You’ll work at the intersection of Food Service and Retail, helping harmonise our portfolio under one compelling brand vision. Think beyond channels: your work will influence everything from packaging and positioning, communication to innovation pipelines and chef engagement.

A Taste of What You’ll Do:

• Support the Head of Marketing in understanding end users by identifying trends and consumer insights and translating them into actionable strategies.
• Lead brand communication strategy and execution for the Japanese Food Service portfolio communication across Europe, across social, trade show, ongoing comms programs and many more.
• Shape and execute NPD initiatives in collaboration with the innovation team - bringing authentic, chef-driven innovation to market from recipe development, pack design and implementation plan.
• Represent Mizkan at trade shows, customer meetings and strategic partner events across Europe
• Build strong relationships with chefs, distributors, and restaurant groups to understand their needs and tailor activations that resonate with their business and audience.
• Contribute to the long-term brand vision as part of Mizkan’s strategic 3-year growth plan
• Collaborate closely with cross-functional teams - including Commercial, Operations, R&D, and Innovation - to ensure alignment and drive success across all initiatives.

What You’ll Bring to the Table:

• Proven foodservice marketing experience (ideally with QSR exposure)
• A marketer’s mind and an obsessive Foodie
• Passion for innovation and curiosity about culinary trends
• Strong collaboration and communication skills (you’ll work across functions and borders)
• Entrepreneurial mindset, comfortable in a hands-on, fast-paced environment
• The ability to speak French is highly desirable alongside other languages

What’s In It for You?

• A newly created, high-impact role with scope to shape strategy across Europe
• A supportive and empowered team culture - entrepreneurial, fast-moving and collaborative
• Opportunities to grow with a brand that’s gaining serious momentum in a high-growth category
• Regular travel to our London HQ, plus key European markets (at least 2 times per month)
• Hybrid flexibility - typically, 2+ days in our Amsterdam office, with autonomy and trust

Why Mizkan?

Because we’re building something special. Japanese cuisine is having a global moment, and we’re at the heart of it, expanding from specialist to mainstream, foodservice to retail, traditional to trend-forward. With deep resources, global ambition and a tight-knit team, we offer the best of both worlds.

If you're ready to stir things up, this is your moment.

Apply today and shape the flavour of tomorrow with Mizkan.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Business Development

• Industries

  Food and Beverage Manufacturing

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