Sales Director

Hanshow Amsterdam, North Holland, Netherlands

Are you an experienced commercial leader with a strong track record in driving strategic growth across the retail technology sector?

Join Hanshow to lead our Benelux regional sales organization and shape the future of smart retail in Europe.

Key Responsibilities

• Drive the overall commercial strategy for the Benelux region, ensuring alignment with global business goals and local market needs.
• Lead, develop, and mentor the regional sales team, fostering a high‑performance culture focused on sustainable growth.
• Expand market presence by identifying key business opportunities and establishing long‑term partnerships with leading retailers and strategic accounts.
• Build and maintain C‑level relationships with major retail clients, partners, and industry stakeholders.
• Oversee and guide solution design proposals, ensuring Hanshow’s smart retail solutions meet customer expectations and competitive benchmarks.
• Manage annual sales planning, revenue forecasting, and pipeline governance; deliver on quarterly and annual sales targets.
• Represent Hanshow at industry events, trade shows, and executive business meetings to strengthen brand visibility and thought leadership.
• Monitor market trends, competitor activities, and regulatory changes to provide strategic insights and influence product and go‑to‑market strategies.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or a related field; MBA is a plus.
• 8+ years of progressive B2B sales experience, including at least 3 years in a senior commercial or sales leadership role within retail technology, IT, or electronics.
• Proven success in building strategic partnerships and driving multimillion‑euro projects in the retail sector.
• Deep understanding of the Benelux retail ecosystem and technology landscape.
• Strong leadership presence, exceptional negotiation skills, and the ability to influence stakeholders at all levels.
• Highly self‑driven, strategic thinker with excellent execution capabilities.
• Proficiency in English and Dutch is required; additional languages are a plus.

What we offer

• Competitive salary in the relevant industry;
• Promising and sustainable self‑development and prospects;
• Wide technical and modern environment with interesting challenges;
• Professional environment with an open communication culture;
• Commuting allowance;
• Medical insurance allowance;
• Excellent Pension plan;
• Weekly Tea break;
• Quarterly team building.

About Hanshow

Founded in 2012, Hanshow is a leading provider of ESL and smart store solutions serving traditional retail, new retail, pharmacies, department stores, fashion, health care, and the entertainment industries, etc. We provide ESL and smart store solutions in 12,000+ stores in 50+ countries. Hanshow is a trusted partner among retailers worldwide. We strive to enhance the shopping experience by developing cutting edge technology and providing services to solve our clients' in‑store challenges. Our innovative spirit begins with our global team, improves the way we operate, and ultimately helps us deliver compelling end‑to‑end solutions.

Seniority level

• Director

Employment type

• Full‑time

Job function

• Technology, Information and Internet and Retail

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