Event & Exhibition Marketing Specialist (Senior)- Euro…

Role Overview

HYXiPOWER is looking for a highly organized and hands-on Event & Exhibition Marketing Specialist to support our fast-growing European business. This role focuses on offline exhibitions, product launch events, partner activities, demo-truck roadshows, and marketing materials management .

Key Responsibilities

1. Exhibition Planning & Execution (Core Responsibility)

• Lead end-to-end preparation for major EU exhibitions (Solar Solutions, Intersolar, Genera, Key Energy, etc.).
• Coordinate booth design, contractors, logistics, product displays, on-site operations, and visitor flow.
• Manage event timelines and ensure flawless delivery with both China HQ and local EU teams.

2. Offline Events: Launches, Roadshows & Partner Activities

• Support product launch events, partner conferences, media events and installer meet-ups.
• Plan and support roadshows and demo-truck tours across EU.
• Ensure smooth on-site operation and strong customer engagement.

3. Marketing Materials & Gifts Management

• Manage production of brochures, flyers, roll-ups, posters, signage, and other event materials.
• Oversee gift items for exhibitions, customer visits, training and partner activities.
• Work with local printing suppliers to ensure quality and brand consistency.

4. Cross-Functional Coordination

• Collaborate with EU country sales teams for customer invitations and activity planning.
• Work closely with HQ Marketing for brand alignment, product assets and visual guidelines.
• Support budget control, supplier contracts and invoice processes.

5. Reporting & Post-Event Review

• Track event KPIs and collect customer leads.
• Prepare post-event summaries and provide actionable improvement suggestions.

Requirements

Must-Have

• Chinese + English bilingual proficiency (required)
• 3–5 years of hands-on experience in exhibitions, event execution or offline marketing
• Strong project management skills and ability to own full-cycle event delivery
• Familiar with EU suppliers: booth builders, logistics, printing, AV, etc.
• Able to travel across Europe (approx. 30%)
• Highly detail-oriented, responsible and execution-driven

Nice-to-Have

• Experience with demo-truck or roadshow management
• Basic design skills (Canva, PowerPoint, Adobe AI / PS)
• Experience working with Chinese companies or cross-cultural teams

What We Offer

• A key role in shaping HYXiPOWER’s brand presence across Europe
• International environment with big ownership opportunities
• Competitive salary + travel allowance
• Participation in Europe’s top solar & energy exhibitions